Norfolkline Anniversary Voyage Sails With PR Success
Wednesday, June 30th, 2010
on behalf of DFDS Norfolkline
DFDS Norfolkline rides the waves of success with Scottish PR
EXACTLY a year since its maiden voyage departed Rosyth for Zeebrugge – the Scottish Viking saw its rightful captain steer her on this celebratory trip – Scottish PR
This journey had particularly sentimental value for her captain Antonio Arbilli as he had fallen ill with a heart blockage just minutes before her maiden voyage in May last year, but a year later he was able to take his rightful position on the boat and set sail with ease.
Since launching the route form Rosyth to Zeebrugge the Scottish Viking has proven a popular choice for many Scots, as it is Scotland’s only direct sea link to Europe, the sailing has proven to be a vital link since in was reinstated last year carrying both leisure and freight passengers between Scotland and Europe.
The coverage was secured as part of an ongoing PR campaign carried out the Holyrood PR:
- 7 valuable items of coverage
- National coverage in The Press Association, The Sun and The Courier
- Regional coverage in highly-read publications, The Berwickshire News, The Kent Messenger and The Edinburgh Reporter
- specialist coverage in Ships Nostalgia
Pictured is the Scottish Viking Ferry that sails from Rosyth in Fife to Zeebrugge in Belgium on a weekly basis.
Norfolkline’s Scottish Viking ferry operates three times a week from both ports and provides passengers with a leisurely and stressless over night crossing to the continent, more than 6,000 cars worth 60 million pounds are going through the port this year which makes Mazda the largest car importer in Scotland.
Norfolkline’s ferry sails to Zeebrugge which is only an hour from Dunkirk – and with the offer veterans could travel with three members of their family as well as a car to make the short journey once off the boat.
Chris Newey, Norfolkline’s general manager of passenger services for the UK and Continental Europe, is quoted in the piece as saying: “We are delighted to be making this offer to Scotland’s Dunkirk veterans.
“These men and women are heroes so offering help to get them to Dunkirk to commemorate their fallen comrades is the least we could do.”
The Scottish Viking sails three times a week from both ports and with onboard facilities that include a restaurant, bar, cinema and children’s play area, there are plenty opportunities for passengers of all ages to sit back, enjoy the journey and arrive in Europe refreshed and relaxed.
Passengers travelling with a car can easily head to any destination on mainland Europe. The port of Zeebrugge is just 10 km from the beautiful city of Bruges and provides easy access to the European motorway Network allowing passengers to continue their journey to France, Holland, Germany, Italy and further afield.
Do you want to benefit from our team of Scottish PR experts?
We’d love the chance to meet with you and find out the kind of obstacles and opportunities in your sector.
Getting in touch with us couldn’t be easier. Phone us on 0131 561 2244, or take a few seconds to fill and submit the simple form below and we’ll get straight back to you:
Friday, October 23rd, 2020
Comments Off on Thai restaurant sees massive spike in followers, thanks to digital PR and social media experts
So how can we help?
If you have any comments or questions, please contact us.