Month of media success for every sector
Tuesday, April 5th, 2011
on behalf of Divino Enoteca
Scottish PR success for April
Panton Mcleod – Scottish PR
Water quality engineer Panton McLeod has celebrated another favourable piece of coverage in the Scottish press, after being featured in one of the Borders biggest newspapers.
The Southern Reporter published a story about how the Newtown St Boswells firm had promoted civil engineer Barclay Smart to the position of operations manager, in order to help oversee its work in Scotland.
The former MJ Gleeson employee will work with operations director Paul Henderson to ensure the successful completion of all of Panton McLeod’s specialist cleaning and inspection services – including projects using its innovative robot technology.
The article can be read on the Southern Reporter website and was the result of a sustained PR in Scotland campaign for Panton McLeod that is carried out by Edinburgh public relations experts the Holyrood PR.
Sculpta Cosmetics -Cosmetic clinic sculpts healing PR in Scotland
A forward-thinking cosmetic clinic has won headlines in Scotland’s best known quality newspaper for pioneering the use of a new treatment dubbed “spray on skin”.
The Scotsman reported how Sculpta Clinic in Glasgow has become the first centre in Scotland – and one of just six in the UK – to offer the treatment for burns and scarring victims.
In an extensive report in the globally-respected newspaper, its specialist health correspondent explained how the treatment is based on stem cell therapy to aid the healing process.
It works by taking a sample of skin cells from a concealed area of the body, usually the ear and harvesting them in a special solution. The solution is then sprayed onto the affected area and covered with a dressing for seven days. It takes around one year to witness the full effects of the treatment.
Sculpta Clinic prides itself on being at the forefront of the latest cosmetic and beauty treatments and Dr Mohammed Ahmad, Sculpta’s Clinical Director was quoted extensively in the article.
The full article can be read on The Scotsman’s website and was secured as part of a sustained PR and social media campaign carried out by Holyrood PR.
QueryClick – Digital agency QueryClick read between the lines to grab some Google worthy Scottish PR
Chris Liversidge founder of Edinburgh based QueryClick provided comment for The Scotsman’s daily Between The Lines feature which includes views and advice from across a variety of sectors, all of which with a business slant.
The piece focuses on the importance of search marketing to companies, no matter what product/service they are offering and shows that in order to boost their online profile they need to conduct ethical search engine optimisation (SEO) tactics to do so.
QueryClick work with a variety of clients to promote ethical or ‘white hat’ as it is commonly known in the business over ‘black hat’ (unethical SEO) tactics, as although these provide an instant hit, they can be damaging for the company’s underlying value.
Chris sites the case of New York department store giant JC Penney as an example of unethical SEO and the pitfalls it can have. JC Penney were recently penalised for manipulating Google search results, raising a valuable question about the regulation of search marketing.
The team at QueryClick have gained a reputation for successful and ethical SEO campaigns, working with a range of blue chips clients including Mont Hotels and Brew Dog. They work with each client to demystify the world of search marketing and help boost their online profiles and improve website conversion rates – turning site visits into sales.
Divino Enoteca – Edinburgh’s premium Italian wine bar uncorks bottles full of Scottish PR
The Sunday Herald’s food and drink writer visited the venue in the capital’s Old Town sampling the fine wine and traditional Italian cuisine it has to offer.
Describing the venue Joanna Blythman writes: “Its as if you had been dropped into Italy. The establishment might look like a well kept secret but it is evident that its grown up sophisticated charms are evident to many.”
Modelled on the traditional enoteche found in rural Italy, Divino Enoteca offers wine lovers in the capital a chance to sample some of Italy’s fine and rare wines by the glass without having to pay a fortune for the bottle. Wines on the menu are extremely local and simply produced and this is reflected in their food offering which is predominately artisan featuring high quality Italian D.O.P produce.
The first venue in Scotland to use Enomatic dispensing technology to preserve the flavour and body of the wine, customers can relax knowing they will get the perfect serve every time.
The highlight of the menu for Joanna was the authentic tiramisu which she describes in the article as: “Divino takes the tasting principle to a further extreme with their authentic Tiramisu. No sneaking whipped cream into the mix, just a time honoured emulsion of whipped eggs and sweetened mascarpone cheese, swaddling Savoiardi biscuits soaked in espresso and amaretto liquer. Done the right way its a lovely dessert. You’ll have to try it.”
Overall Divino Enoteca was rewarded an impressive 8.5 out of 10 for its fine wine selection and traditional and authentic quality Italian food.
Gibson Kerr – New Scottish PR for family law experts
Edinburgh family law firm Gibson Kerr has celebrated another public relations success after being featured in a leading Scottish national newspaper.
The firm explained to the paper that, as divorces were becoming more prevalent among older people in Scotland, financial issues such as savings and pensions were becoming increasingly important in separations and divorce cases (learn more from this source). Partner Fiona Rasmusen added that, while younger couples tended to clash over issues such as children and possessions, those in later life were more likely to discuss a suitable settlement over wealth, to ensure they would be financially comfortable after divorcing.
Warners – Housing analysis is a Scottish PR success for property firm
Warners Solicitors & Estate Agents has receicved another piece of high profile coverage in the national press for its latest views on the Scottish property market.
The firm was featured in the news pages of The Scotsman, which reported on how Warners had identified a growing trend for grandparents to help fuel growth in the housing sector.
According to Warners’ estate agency partner Scott Brown, a new group is emerging to provide help to beleagured househunters in Scotland – the bank of gran and granddad. He argued that the recession meant that many parents – the so-called “bank of mum and dad” – were unable to afford to help their kids get a foot on the proeprty ladder, so grandparents were stepping in to provide financial help instead.
Ennova – The Scottish PR wind is blowing hard for renewable energy law firm
The monthly magazine dedicated to agricultural and land issues, featured a piece on Ennova in their special renewable energy supplement after the law firm welcomed a recent announcement by the Forestry Commission (FC).
Under the announcent the FC have allowed a percentage of their land to be used for a variety of renewable energy projects, in particluar those involving wind turines.
Ross Kennedy partner at Ennova renewable energy, has hailed the announcment as a huge oppurtunity for land owners, including agricultural landowners to take a step into the renewables revolution.
Ross quotes in the article: “It is not just those companies involved in the renewable energy projects who will benefit from thsi announcement. Local communities who are directly affected by the projects will also have the potential to benefit, as they will receive financing via community funds associated with the projects.”
Ennova specialise in providing legal advice and support for anyone involved in renewable energy projects. The divison is currently involved in a series of projects for clients which will potentially provide a cmbined output in excess of 500 mega watts.
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