Launch of new serviced offices proves a media success story thanks to Scottish PR agency
Wednesday, October 7th, 2020
on behalf of Project Work and Other Clients
Transformation of former Diageo HQ earns national media coverage for Pure Offices
AN IMPRESSIVE new development by Pure Offices has earned major Scottish PR after its £3.8 creation of new serviced offices for the post Covid era.
The former Diageo headquarters in Edinburgh Park, has been converted into a modern workplace hosting 90 office suites and spanning more than 33,000 square feet.
Our team of Scottish PR experts told the story of the launch, delivering the following highlights:
- 21 significant items of coverage across print, online and digital
- More than 462,213 opportunities to see
- Prime coverage in National news sources, The Scotsman, Insider and Techregister
- Trade coverage in Scottish Construction Now, Scottish Financial News, Property Week and The Commercial Property Hub
- Exposure in influential business titles, Daily Business and Scottish Business News
- Widely read coverage in popular regional outlets, Edinburgh Evening News, The Edinburgh Reporter and Edinburgh Chamber of Commerce
When Pure Offices was launching the new development at 4-5 Lochside Way, it faced some major challenges – not least launching serviced offices at a time when huge numbers of offices are closed and millions of people are working from home.
It was vital for Pure Offices – which is a UK leader in providing serviced offices which are convenient and practical to businesses of all sizes – to showcase how its new development is ideal for companies returning to work or changing working practices after the pandemic.
Our extensive coverage put the Pure Offices on the pages of Scotland’s most influential business news outlets, ensuring the story about the new development was in front of business decision makers.
Coverage in local titles serving Edinburgh further ensured the chances of the story being noticed by start-ups and entrepreneurs in Scotland’s capital city.
Meanwhile, coverage across a range of property-focused media titles ensured that Pure Offices maintains its profile as a major force and an impressive innovator in the sector, vital to helping attract the best and brightest talent.
With offices to suit businesses in size from one to 100 people, the interior layout is ideal for social distancing and Pure Offices has ensured hand sanitiser and other cleaning equipment is easily accessible.
The new Edinburgh Park development is one of many for Pure Offices, which also operates The Bonnington Bond and Sugar Bond offices in Leith.
Pure Offices has 21 business centres across the UK and are constantly expanding, which is why Scottish PR is so important in supporting their aim to share modern and attractive business workplaces.
Read the full story here.
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