Scottish PR team helps delighted young artist to get Twitter verified after making his mark in the media
WHEN A talented portrait artist and illustrator moved to Scotland he wanted to shout about his relocation – so our Scottish PR experts put pen to paper.
Ben Wild, who has previously worked with the likes of Adidas, Gucci, Puma and the BBC, fell in love with the Scottish capital and was inspired to relocate from his native Manchester.
It quickly proved to be a masterstroke which saw Ben, just 22, land a host of new business contracts – and he asked our team to build buzz and awareness about his name and his exciting work.
We delivered the following results:
- 16 items of coverage
- 546,417 opportunities to see
- National coverage in The Scotsman and The National (print and online)
- Prime local coverage in Edinburgh Evening News, Midlothian Today, The Edinburgh Reporter, and Fife Today
- Business coverage in Daily Business, Insider and News Net Scotland’s Twitter
However, the biggest result of all for delighted Ben was when he saw his growing Twitter account verified with a sought-after blue tick, in the hours immediately after the coverage appeared.
Ben said: “I have absolutely no doubt the PR success is to thank for getting verified. When I was researching how to get a blue tick it said that media coverage can really help – and we got ours literally hours after the coverage started rolling it. It was a brilliant result.”
After our initial meeting with Ben, our expert team got to work drafting a release, arranging photos and getting permission to share examples of his work. Then we rolled out the full package to national, regional and business media titles, both online and in print.
The abundance of positive coverage generated smashed the agreed targets, and put Ben and his work in front of the Scottish public, making sure he was in front of potential new clients and work opportunities.
Additionally, the story set the foundations for future stories about Ben’s work and successes and ensured further coverage across key national and local titles, promoting Ben’s studio to a wide audience.
You can read the original story here.
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