Humphrey’s Dog Blog Continues to Make New Headlines with Scottish PR

by Holyrood PR

Monday, September 20th, 2010

Humphrey the bulldog’s therapy blog has delivered another impressive piece of PR in Scotland for the Inchmarlo Retirement Community.

INCHMARLO’S therapy assistant was featured in the news pages of the Nursing Times, thanks to Scottish PR experts, which reported on how the pup was helping to support residents at the retirement community.

The specialist nursing publication explained how Humphrey had become the first resident therapy pet of his kind in Scotland and was helping to bring comfort and friendship to residents at Inchmarlo’s care home. It also described Humphrey’s blog, which has been set up so that residents can follow the pup’s progress as he trains as a therapy assistant.

The full article can be viewed on the Nursing Times website and was the result of a sustained PR in Scotland campaign by the Holyrood PR.


The MS Trust has featured Humphrey on its news pages and highlighted how the little bulldog is helping to improve residents’ lives at the Banchory retirement community.

The website also showcased Humphrey’s blog, which has been set up to describe the puppy’s progress as he trains as an official therapy assistant. The blog has preiously been featured on STV and in a range of online news publications.

The full coverage can be viewed on the MS Trust website and was the result of a dedicated strategy implemented by Holyrood PR PR in Scotland.


Humphrey the bulldog puppy has seen his reputation soar – after an appearance on the globally renowned BBC website.

The four-month-old dog is providing company and friendship to older people at an innovative retirment community.

With his new title of Therapy Assistant (Canine) the cute pet has been winning headlines across the world.

A blog dedicated to following the adventures of Humphrey as he takes up his role has also received thousands of hits.

Humphrey’s new role is at the innovative Inchmarlo Retirement Community in Banchory, Aberdeenshire.

Holyrood PR, public relations agency in Scotland, has been helping Humphrey with his profile.

The expert team offers social media and public relations consultancy to a wide range of Scottish businesses across Scotland.

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