Housing specialist rebrand initiates media success

Ark’s new business plan and strategy hit headlines with the help of PR experts

ONE OF Scotland’s oldest housing and care organisations revealed a rebrand and ambitious future strategy, aimed at seeing Ark become a pioneering leader within the sector, with the help of Scottish PR.

The rebrand included, a new name and logo and a detailed long term business strategy to transform the organisation.

Scottish PR experts at Holyrood PR pulled together a successful integrated campaign that utilised social media, video and media Release to share the news of Ark’s rebrand.

The highlights from the campaign were:

• 241,477 opportunities to see
• 16 coverage hits across Print, Online and Digital
• Impressive coverage in Daily Record, Edinburgh Evening News and Falkirk Herald
• Local coverage in Berwickshire News, Central Fife Times and Advertiser, West Lothian Courier and Arbroath Herald
• Trade coverage in Housing Scotland Today and Scottish Housing News

Holyrood PR shared this exciting story with National, Regional, Housing and Care Media as well as issuing a regional roll out to all areas Ark operate in. This detailed roll out helped achieve great coverage and successfully put Ark’s brand in front of the right people.

Social media was equally important to the rebrand, so digital experts at Holyrood PR pulled together a detailed social plan to accompany the roll out which saw positive feedback and great engagement.

Our Scottish PR coverage helps Ark maintain its reputation as a sector leading organisation that provides exceptionally high standard housing and care across Scotland.

Ark – which was formed 43 years ago and employs more than 900 people – provides care, support and housing for adults with complex and enduring needs and their families, as well as general needs housing

You can read the original release here.

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