Glasgow hotel checks into success with recent media coverage

by Laura Berry

Friday, December 10th, 2010

Hotelier expands to accommodate beneficial PR Scotland in one of Scotland’s main daily titles

Scottish PR photography headshot of entrepreneur Wayne Gardner-Young (3)

A NEW £6million hotel expansion on Sauchiehall Street which will be undertaken by Wayne Gardner Young has found itself the subject of an article in The Herald after Scottish PR campaign.

The article focuses on how the new maritime themed hotel will provide a much needed revival for the area and will be positioned next to the groups other outlet iconic nightclub Victoria’s.

Hotelier Wayne Gardner Young believes that the 70 room hotel will dramatically improve the appeal of the area and will position Sauchiehall Street as an upmarket location in which to work rest and play.

He adds: “I really want this hotel to be something special, which is why myself and my business partner Volker Steinemann are going to pick every aspect of the interior ourselves.

“When you think boutique hotel, you automatically picture retro inspired bedrooms and a similar themed restaurant. We want to move away from that particular trend and focus on the city’s culturally specific heritage and that’s its maritime industrial heritage.”

All 70 of the rooms will be individually styled and will carry a nautical theme. The hotel will also include a ‘sky bar’ where guests will be able to enjoy drinks, dinner and coffee as well as having access to the adjoining Victoria’s nightclub. Apex Social Club will offer an Instagram-worthy panoramic 360-degree view.

Wayne Gardner Young purchased Victoria’s in 2008 and was able to turn the clubs image around from its reputation as a typical 1990’s dance and trance venue, making it a huge success with people in the area and he hopes that he will have a repeat of this success with the new hotel.

The businessman has also been granted planning approval for a £22million eco friendly theme park in West Lothian, with work scheduled to begin early next year and opening in Easter 2013.

The hotel which has yet to be named is due to open in around 18months time.

The coverage was secured in The Herald and was secured as part of a sustained PR and social media campaign carried out by the Holyrood PR.


Victoria’s Gain Scottish PR with City Coverage

The Glaswegian – a local city newspaper – has written an article on one of the city-centre’s most popular night spots.

Victoria’s – on Sauchiehall Street – took part in a pilot scheme organised by the police to attach cameras to bouncer’s vests.

Not only has the nightclub been mentioned in the article, but the venue’s manager has been quoted in the piece.

The move comes just a month after Victoria’s won a Gold Standard award at the Best Bar None Awards for its onoing work to promote customer safety.

As the owner of Glasgow’s premier night spot Victoria’s, Wayne Gardner Young aims to transform the building next door to the club into a boutique hotel.

A five-storey, 70-bedroom hotel complete with rooftop sky bar is expected the open within 18 months following the news that planning permission had been granted.

Wayne also owns the Buchanan Arms Hotel and Spa in Dryman, north of Glasgow, and Kairn Park Hotel in Bathgate and plans to open an eco-friendly theme park in West Lothian.

The full article can be found on The Glaswegian website was secured as part of a sustained PR and social media campaign carried out by the Holyrood PR.


Entrepreneur Gains More Scottish PR

An article detailing the approval of plans to open a £6 million hotel in Glasgow has been featured in a hospitality trade magazine.

The DRAM – Scotland’s leading licensed trade magazine – ran the piece which explains the ins and outs of the proposal.

Wayne Gardner-Young has successful gained permission to transform a building on Sauchiehall Street, Glasgow, into a 70-room, five-story high hotel.

The Scottish entrepreneur – who also owns Victoria’s nightclub located next door to the new site – aims to give the hotel a nautical theme.

Wayne is quoted in the piece, explaining the “great potential” in the location and reasoning behind the move.

The businessman has also been granted planning approval for a £22million eco friendly theme park in West Lothian, with work scheduled to begin early next year and opening in Easter 2013.

The coverage was secured in The DRAM magazine and was secured as part of a sustained PR and social media campaign carried out by the Holyrood PR.


Ploughing PR Coverage for Scottish Businessman

A national newspaper has written an article on the selfless act of a West Lothian businessman who came to the aid of drivers stuck in the snow.

The Guardian ran the piece under the headline ‘Wrong kind of forecast brings road chaos’ and in the subheading ‘On the roads’ Wayne Gardner Young’s efforts are detailed.

The 43-year-old entrepreuner spent 17 hours clearing paths and helping motorists carry on with their journey when an unprecedented amount of snow hit Scotland in December.

Wayne is quoted in the piece explaining his heavy duty efforts.

The successful businessman owns a number of affluent businesses including Victoria’s Nightlcub in Glasgow, the Buchanan Arms Hotel and Spa in Dryman, north of Glasgow, and Kairn Park Hotel in Bathgate. His next venture includes building a luxury boutique hotel in Glasgow’s city centre and and opening an eco-friendly theme park in West Lothian.

The full article can be found in The Guardian was secured as part of a sustained PR and social media campaign carried out by the Holyrood PR.

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