BOYD LEGAL are fast becoming heavyweights of the Scottish legal and property scene as our Scottish PR company helped secure them yet another raft of wide and varied press attention.
Following a group of new appointments at the legal firm, we at Holyrood PR were on the case, telling Boyd’s story and promoting it to our contacts in all sectors of the press.
Armed with this specialist news from Boyd we were able to hit business, legal, property, local and national media sources making sure our client was recognised in all their key demographics.
Coverage in the Scotsman guaranteed that the story was noticed across the country with a total of 76,251 readers picking up the Edinburgh based national paper.
More locally, the Glenrothes Gazette ran the advisory piece from the local company now mixing it with the best. A potential audience of 13,590 in their heartland will have taken on board the news.
Generating business is key for any SME so we aimed for exposure in business titles with fantastic effect.
While reaching new custom is essential it is also important for any enterprise to build reputation amongst their peers and we were able to help Boyd consolidate their standing with pieces in trade media.
All this combined to position Boyd Legal as an authority in their field, given credence by the substantial media inches and coverage.
What’s more, by following up on previous coverage we have helped to create a place for our client as a newsworthy company whose staff are worth shouting about.
Could your business build on impressive results with even more impressive coverage?
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