Front page success for Scottish Business Resilience Centre

by Fraser Clarke

Friday, August 30th, 2019

Scottish PR experts ensure widespread coverage for SBRC’s human trafficking warning

Scottish PR success for SBRC

THERE’S a raft of unknowns as the Brexit deadline looms ever closer but when the Scottish Business Resilience Centre’s (SBRC) David MacCrimmon warned that human traffickers may try to exploit a sharp drop in the migrant workforce, we knew it made a strong news story.

Our team set about forming his opinion into a media release that newsdesks across the country could use for stories in their publications.

It was crucial for us to get across the strength of David’s opinion while also positioning SBRC as a the go-to source of knowledge on the current Scottish business landscape.

The results were staggering, with a particular highlight being the front page story on The Herald, as well as a host of additional online and print coverage.

Herald front page coverage from Scottish PR success

In total we achieved the following results:

  • 27 items of coverage with an estimated reach of over 764,000 people
  • Front page of The Herald
  • National coverage in major titles such as Daily Record and The National
  • Widespread local coverage in the Press and Journal, the Edinburgh Evening News, The Courier and many others

The coverage generated is crucial to positioning SBRC as an organisation with its finger on the pulse of the Scottish business community as it strives to create a secure Scotland for businesses to flourish in.


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    Young PR professional Fraser Clarke, who works with public relations agency, Holyrood PR in Edinburgh, Scotland

    Private: Fraser Clarke

    Young public relations professional Fraser Clarke is part of the multi award-winning team at Holyrood PR, a leading Scottish PR agency

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