Front page success for Scottish Business Resilience Centre
Friday, August 30th, 2019
on behalf of Scottish Business Resilience Centre
Scottish PR experts ensure widespread coverage for SBRC’s human trafficking warning
THERE’S a raft of unknowns as the Brexit deadline looms ever closer but when the Scottish Business Resilience Centre’s (SBRC) David MacCrimmon warned that human traffickers may try to exploit a sharp drop in the migrant workforce, we knew it made a strong news story.
Our team set about forming his opinion into a media release that newsdesks across the country could use for stories in their publications.
It was crucial for us to get across the strength of David’s opinion while also positioning SBRC as a the go-to source of knowledge on the current Scottish business landscape.
The results were staggering, with a particular highlight being the front page story on The Herald, as well as a host of additional online and print coverage.
In total we achieved the following results:
- 27 items of coverage with an estimated reach of over 764,000 people
- Front page of The Herald
- National coverage in major titles such as Daily Record and The National
- Widespread local coverage in the Press and Journal, the Edinburgh Evening News, The Courier and many others
The coverage generated is crucial to positioning SBRC as an organisation with its finger on the pulse of the Scottish business community as it strives to create a secure Scotland for businesses to flourish in.
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