Prominent coverage secured across Scotland for employee ownership advocates Ownership Associates
Ownership Associates secured national coverage thanks to the help of our Scottish PR experts, as we highlight its success with their clients at Mediascape and Woollard & Henry.
Our team were asked by Ownership Associates to find interesting and engaging news stories about an audio-visual specialist in Mediascape, and an engineering solutions firm, Woollard & Henry. Both businesses had adopted the employee ownership model with each story entrusted to focus on the model’s successes to each business.
We were asked to target specific media outlets for these businesses and in doing so we created an impressive amount of coverage for each firm.
We quickly delivered results including:
- Over 142,583 opportunities to see
- 12 items of coverage across print, online and social media
- Secured prominent national coverage in the Press & Journal
- Featured targeted coverage online in The National and Business Insider
This started after a call with one of our PR experts where we were able to identify key stories following an introduction with both Mediascape and Woollard & Henry. From there, we worked closely with both businesses to provide our expert advice, and finalise the specific details we needed in order to maximise our coverage.
We received positive feedback from both our clients who made mention of the impressive coverage we gained across Scotland both in print, online and through social media.
Managing Director of Mediascape, Niall MacDonald said: “Many thanks for the feedback, we’d caught up with most of the coverage at the weekend and we’re really chuffed with the outcome. The Insider piece was an added bonus, they all look great.
“I have to say we were very impressed with how the team and Holyrood PR managed the overall process, hopefully, we’ll get to work again with you in the not too distant future.”
After specifically asking to gain coverage in the Press & Journal, Managing Director at Woollard & Henry, Fred Bowden was more than happy with the outcome of being featured in the national publication: “Thanks for all your help. The feedback has been very positive.”
With over 142,583 opportunities to see, this opened up the door to thousands of potential customers who may wish to take up Mediascape and Woollard & Henry’s services in the future.