Mirror Mirror On The Wall, Who’s the Hottest of them all?

by Aimee Lawrence

Monday, March 18th, 2013

PR in Scotland for innovative heating in popular pub

ENERGY efficiency expert Direct Savings has earned headlines in Edinburgh’s daily newspaper after installing an innovative heating system in a popular pub, thanks to Scottish PR.

The Earl of Marchmont has become the first pub in the UK to install the revolutionary Infranomic system which uses far infrared technology to keep customers cosy.

As reported in the Edinburgh Evening News, co-owners Malcolm Gray and John Eastwood have removed unnecessary draughts by installing the £6000 Infranomic system from Direct Savings.

Infranomic heaters emit ‘Far Infrared’ energy which floods the entire room with warmth, absorbing into all materials within the room, including the walls, ceiling and floor.

The heating panels, which use the same technology found in special baby care incubators, can be designed to look like art work or mirrors – or take the shape of a favourite picture or image.

The Evening News coverage is a major boost for Direct Savings, as the papers sells 40,000 copies every day, reaching 120,000 readers across Edinburgh and the Lothians. The story also reaches a huge audience online.

The full coverage can be read on The Scotsman website and was secured on behalf of Direct Savings thanks to Holyrood PR.


ECO Boost for Direct Savings

LIVINGSTON based, home energy efficiency specialist, Direct Savings has featured in the national press after reporting a significant anticipated revenue and jobs boost.

The increased revenue has come about as Direct Savings announced that it has secured new business through the new government-led home ECO drive. Direct Savings is to partner Climate Energy-the UK’s leading independent provider of energy efficiency services- in a deal worth up to £70 million. It is thought that the partnership will create 100 new jobs in Scotland.

The success story was covered by the Scotsman, one of Scotland’s leading newspapers reaching 28,500 readers nationwide.

The coverage was achieved as part of an ongoing PR campaign by Holyrood PR – the full story is in the original press release.

Interested in this kind of Scottish PR coverage for your business?

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