Debbie Dean runs away with coverage of her million aim

by Heather Peebles

Friday, April 11th, 2014

Scottish care worker makes it her goal to raise money for cancer charity

Scottish PR photography Debbie Dean and sister Rosean headshot for Bield

DEMENTIA support worker, Debbie Dean, has embarked on an ambitious fundraising challenge – to raise £1 million for a leading UK cancer charity and keep her sister’s charity-giving memory alive. Debbie, 43, has taken up the challenge first started by sister Roseann – to raise £1m for other cancer sufferers – Scottish PR

Roseann also worked for Bield, starting her career as a carer in 1992 and becoming Project Manager of Glasgow’s Supported Living in 2005. Diagnosed with cancer in 1999, Roseann continued to work for the charity throughout her illness as she felt so strongly about giving back to her local community and helping older people get the most out of life.

The Evening Times picked up the story and  ran it in both their print and online editions, creating positive buzz for Debbie and Breast Cancer Care.

The print version of the Evening Times is a popular publication for the Glasgow area, with a circulation of 54,255.

The online version of the article can be viewed here

The full story can be found in the original press release here.

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    Private: Heather Peebles

    Based as a PR in Edinburgh, Heather Peebles is a highly-valued member of the team at Holyrood PR. Her work with the Scottish public relations consultancy sees her advising clients in healthcare, construction, renewables and logistics. As well as delivering numerous successful PR campaigns, she is also experienced in crisis PR and reputation management.

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