Blooming media success for Scottish Water and the Royal Botanic Garden Edinburgh

by Kelly Horn

Friday, October 30th, 2020

Media campaign flourishes thanks to Scottish PR experts

Scottish PR photography Royal Botanic Garden Edinburgh and Scottish Water Your Water Your Life success graphic

MAKING gardens green while keeping water usage low can be a challenge for even the most green-fingered gardeners.

As part of Scottish Water’s Your Water Your Life campaign, which aims to encourage people how to be more mindful of one of Scotland’s greatest resources, our tap water, we are always on the lookout for new partners to work with to share our message.

Who better to give eager gardeners advice than an expert with a 70 acre garden? We reached out to Royal Botanic Garden Edinburgh (RBGE) to see if they would join the wave in supporting Scottish Water’s work to remind homeowners of ways to be more environmentally-friendly when it comes to gardening.

Some highlights included:

  • Specialist gardening coverage, including a feature on Local Gardener
  • Local and regional coverage in North Edinburgh News, The Highland Times, and Edinburgh Reporter
  • Social media coverage reaching 66,000 users

RBGE was delighted to join the wave, and worked with us to craft a press release with tips from top gardener Kirsty Wilson, of BBC Beechgrove fame.

Our press release planning also sparked an idea for Scottish Water to work with RBGE and film a short video for social media with Kirsty, which gathered over 4,300 views on Facebook alone!

This integrated campaign showcases the importance of utilising PR, Social and Video to achieve impactful successes for our client.

Our client’s messages were amplified across several platforms in three different formats. The use of these various platforms helped bring a well-crafted and creative story to the forefront of the Scottish public, in a way that would best resonate with them.

The tips included:

  • Training your plants to drink less water by giving them less
  • Swap hoses for watering cans
  • Avoid watering your lawns and grass
  • Install a water butt to collect rainwater

The full release can be read here.

Scottish Water’s Your Water Your Life campaign aims to encourage people to top up from the tap to benefit the planet, their health and their pocket – to celebrate our precious, natural resource.

Spotting an interesting news hook and coming up with a creative campaign helps to encourage the Scottish public to think differently about Scotland’s greatest natural resource: its tap water. This kind of coverage puts Scottish Water in a new light in front of a different audience (gardening experts and enthusiasts!)

Can our Public Sector PR experts help you raise your business profile?

We have a team of expert PR professionals who work with a range of clients across all sectors. Interested in how we can help boost your organisation’s profile?

Getting in touch with us couldn’t be easier. Phone us on 0131 561 2244 or take a few seconds to fill and submit the simple form below and we’ll get straight back to you:

    Your Name (required)

    Your Email (required)


    Your Message

    elly Horn of Edinburgh PR agency, Holyrood PR

    Kelly Horn

    Senior Account Executive, Kelly Horn, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

    View Kelly's Profile

    Related Posts

    So how can we help?

    Meet the team

    Meet the team

    Our people

    Meet the people who make Holyrood PR what it is, and get an insight into what makes them tick

    Make an impact with PR photography

    Make an impact with PR photography

    Find out more

    Every story can be told better with pictures. Discover our affordable, high-impact photo packages.

    If you have any comments or questions, please contact us.


    Keep ahead of your opposition by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
    Email address
    First Name
    Last Name