Wind farm plans reach new heights in the media thanks to Scottish PR

RENEWABLES group celebrates front page coverage following plans to expand East Ayrshire wind farm, with the help of expert Scottish PR gurus.

Plans for Lethans East wind farm, which were unveiled by Banks Renewables, are set to deliver a range of benefits to the local area.

Our Scottish PR experts told the story to press, delivering the following results:

• 18 items of coverage
• 525,084 opportunities to see across Print, Online and Digital
• Front page national print coverage in The Scotsman, print and online features, and a mention in its daily newsletter
• Trade coverage in ReNews, The Construction Index and National Wind Watch
• Valuable local coverage in Cumnock Chronicle (print and online)

With a maximum output of 105.6MW and multiple benefits including the potential to power more than 36,000 homes with clean, green electricity annually and supporting a £1.3m skills and training fund for five years – it was vital the plans were shared widely across trade, local and national publications.

Holyrood PR went a step further, securing front page, print, online and newsletter coverage in the Scotsman, ensuring Banks were directly in the spotlight.

As well as this, our Scottish PR experts secured coverage in key trade and local papers, which are extremely important in helping to promote Banks’ reputation as an industry leader in Scotland, while maintaining the positive relationship it has with the local communities it operates in.

You can read the original story here.

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