Another Portion of Scottish PR Is Served Up For The GlassHouse

by Holyrood PR

Wednesday, April 7th, 2010

Tasty Scottish PR success for Edinburgh restaurant, The Glasshouse off the Mile

The Glasshouse off the mile food and drink PR photography exterior shot

SLTN licensing trade news magazine, has served up a portion of PR for new Edinburgh restaurant The Glasshouse Off The Mile.

The new restaurant occupies the ground floor of the 75-room Fraser Suites in St Giles Street.  Headed by Steven Adair, it aims to make high quality dining affordable to all.  Open from breakfast through to dinner, the venue will promote the use of locally sourced products, such as Perthshire Lamb and Gammon fron Aryshire.

Adair quotes in the article that he: “aims to make high quality dining affordable to all.  The new menu is simple yet stylish with all the dishes featuring locally sourced produce, which reflects the elegance and heritage of the hotel.”

Frasers Hospitality’s Heather Gilchrist also adds: “Our guests have come to expect the highest standards in accommodation, and the Glasshouse Off The Mile will compliment their boutique-hotel stay.”

The full article can be read in the April edition of SLTN magazine and was secure thanks to a successful PR campaign carried out by public relations agency The Holyrood PR.

The 5pm online blog, has recommended Steven Adair’s new restaurant in its round up of new restaurant’s in Scotland.

Formerly a chef at the Tower, Adair’s new restaurant – The Glasshouse Off the Mile – is located at the Fraser Suites boutique hotel in Edinburgh’s city centre.

The resaturant promises to offer good quality food and locally grown, seasonal produce.

Steven Adair quotes: “We are not about fine dining, it’s all about high quality ingredients and well priced simple food”

The full item of coverage can be found on the blog itself and was secured as part of a successful PR campaign carried out by the Holyrood PR.

The Glasshouse off the Mile, which is located next to the new Fraser Suites Edinburgh hotel on St Giles Street, was reported on in Scotland of Food and Drink – a resource for news about the country’s restaurant and bar sector.

The eaterie was opened earlier this year by top Scottish chef Steven Adair, who previously ran the award-winning The Glasshouse at Eskmills in Musselburgh for three years and who gave Edinburgh’s Michelin-star chef Tom Kitchin his first job. The new Glasshouse has been set up as a place where Edinburgh diners can receive contemporary, yet affordable Scottish cuisine using the very best locally sourced ingredients.

The full coverage can be viewed on the Scotland of Food and Drink website and was the result of a sustained PR in Scotland campaign by the Holyrood PR.

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