Bield housing and care successfully promotes the work of its admirable volunteers thanks to Scottish PR agency

Hot on the heels of an inspirational Volunteers’ week, it is important to reflect on the key messages that Bield has shared, thanks to a swathe of media success that aims to embolden volunteers everywhere.

The house and care providers have had a particularly positive month for promoting volunteer work across the country.

Firstly, Bield has made substantial efforts to appeal to volunteers in North Lanarkshire to collaborate with a local charity that works to facilitate tenants in social activities for summer 2018. Befriend Motherwell’s ambition is to relieve feelings of isolation and loneliness amongst the elderly through social activity and Bield was impassioned about encouraging the support of local volunteers.

Furthermore, in the spirit of volunteers’ week, Bield Volunteer Development Worker Joni Mitchell, examined the best practice for volunteers as well as the central role they play in the lives of older people in Scotland, gathering a substantial expanse of coverage.

Due to the uplifting nature of the volunteer sector, Holyrood PR has felt both inspired and motivated to broadcast Bield’s message: to embolden the work of those who spare some free time to our elderly generation.

The great work provided by volunteers was further commended via a special award ceremony as part of Volunteers’ Week, a national celebration of volunteering across Scotland.

Bield volunteers across the country also gained coverage across an array of publications such as those working for Selkirk’s sheltered housing complex.

Highlights include:

• Online coverage on Third Force News and Scottish Housing News
• Reportage from the Border Telegraph
• Online coverage on Stirling News and local coverage in Stirling Observer

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