Traditional Scottish PR paves the way for social media success for the Scottish Land Commission

Traditional PR paves the way for social success

Scottish Land Commission Media Coverage

Traditional PR paves the way for social success

Scottish Land Commission Media Coverage

Major report has thumbs typing in social feed frenzy

Traditional Scottish PR paves the way for social media success for the Scottish Land Commission

The Scottish Land Commission recently released a groundbreaking report displaying a frank and honest analysis of Scotland’s rural land market. The research highlighted the truth about Scotland’s land market values, carbon offsetting and rising prices – our Scottish PR agency were on hand to share the news.

We read the full report and summarised into an insightful media release which highlighted all of the Scottish Land Commission’s vital key messages.

By drafting the perfect media release and targeting the right audience, we were certain that this would lay the foundations for a social media overhaul, and that is exactly what happened.

The story went viral on socials:

  • 25 items of social media coverage
  • 30,205,139 opportunities to see across Twitter, Facebook and LinkedIn
  • Posted by BBC News UK, BBC Radio Scotland, The Guardian, STV and Farming UK
  • Shared by leading journalists on their personal social media pages

We were happy to see that our traditional media release established a host of coverage across different platforms – highlighting the importance of a well thought through, integrated PR roll out.

Social media shares are an important part of media coverage, but are enhanced by a targeted media release to back them up – giving the social audience the option to indulge in a more detailed look at the story.

By achieving these social media results, our Edinburgh PR agency placed The Scottish Land Commission at the forefront of the debate surrounding land ownership in the country.

With the level of sharing on social media – especially by leading publications and its journalists – we are confident that people will now think about the benefits of land differently, one of the crucial aims of the report.


Find out more about the overall success of the story:

Mammoth media coverage as major report creates national discussion


Check out the original release

Major report shows Scotland’s changing rural land market

Read the Rural Land Market Insights Report here.

Are you looking for a Scottish PR agency that can bring you groundbreaking success?

Look no further! Our award-winning Scottish PR agency d is on hand to help! With years of expertise, our team are guaranteed to get the media on board!

Simply give us a call on 0131 561 2244 or take a few minutes to fill in the form below and one of our team will get straight back to you:

Contact Form