Snapped Up Staff Score Media Success
Thursday, August 17th, 2017
on behalf of Mackie's of Scotland
Unveiling The Faces of Mackie’s For Picture Perfect Results
OUR CLIENT Mackie’s recently unveiled the faces of those working hard behind the scenes delivering delicious tubs of ice cream to our fridges over the last 30 years.
Teaming up with Broad Daylight, a Scottish Photography Partnership, Mackie’s commissioned images of its entire 63-member Westertown team, putting them centre stage to celebrate the loyalty and commitment of the team.
It’s no secret that at Holyrood PR we believe that quality photography is key to a great story, so with images like these we were keen to share them far and wide. Sending them to important publications across Scotland we saw some excellent results, including:
- A total of 364,695 opportunities to see across 10 cuttings
- Key hits in two of The North’s most widely read newspapers the Press and Journal (both in print and online) and The Aberdeen Evening Express
- Coverage in local papers The Turriff Advertiser, Inervurie Advertiser, Buchan Observer and Ellon Advertiser, targeting Mackie’s key geographical areas
- An online hit in important trade title org, reaching out to an all-important business audience
This impressive haul of coverage is key to increasing brand awareness of Mackie’s in important geographical target markets.
Securing hits in The Press and Journal and the Aberdeen Evening Express allows a wide audience to view the story of how Mackie’s value its local staff, while gaining coverage in the local papers ensures that the small towns across the region were also able to see the great work of Mackie’s.
Finally, securing trade coverage in hits like scotlandfoodanddrink.org allows Mackie’s a platform to reach out to an important business audience.
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