Hospitality technology specialists achieve media coverage that hits the spot thanks to Scottish PR agency
A game-changing new service by Grafterr* that provides small hospitality businesses with fully branded websites and apps – had our Scottish PR agency hungry to deliver important coverage.
The hospitality technology specialist recognised that operators are anxious to boost profits by reducing their costly dependencies on food ordering platforms like Deliveroo and Just Eat.
Fuelled by the Covid pandemic, there has been a continued shift in consumer behaviour, which has seen the online ordering and home delivery market grow substantially.
Our tech PR team got to work on a press release, highlighting the significant impact the new product will have on SMEs ability to compete in the hospitality sector post-pandemic.
The tech PR activity delivered strong coverage:
- Six items of coverage across national, regional, and trade specialist media
- 118,766 opportunities to see in newsletters, online, and across social media
- Key Features in London Connected, London Business News and Catering Today
Read the original release here:
Since its launch in January 2020, Grafterr’s tech has processed in excess of £78 million in transactions and more than six million people have used the firm’s products to buy a food or drink item.
This coverage was a big boost to Grafterr as it looks to attract new business across the UK, as well as underpinning its plans for a further round of investment as part of its wider growth ambitions.
*ePOS Hybrid rebranded to Grafterr in early 2023
To find out more about ePOS Hybrid visit https://www.eposhybrid.com/
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