96-year-old Retiree-Turned-Author Is PR Success

by Catriona Conway-Mortimer

Tuesday, January 9th, 2018

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Success Of 96-Year-Old Author Mr Glen’s Debut Novel Helps Secure Media Success For Scottish PR Agency

 

Scottish PR agency Holyrood PR promotes client Bield's story on 96-year-old retired author Mr Glen as he publishes his first book.Photo credit: The Daily Record

A 96-YEAR-OLD Glaswegian has just published his first novel – which centres on a fight between South American drug barons.

William Glen, a tenant at Bield’s Carntyne Gardens retirement housing, developed a love of writing after retiring from work as a plumber and has spent months writing and planning his book titled ‘After the Panic’ which is now available on Kindle.

News of Mr Glen’s achievement has been a hit with titles around Scotland and further afield, with publications such as The Times, The Herald and The Scotsman picking up the story. The Daily Record even conducted a follow-up interview with Mr Glen after reading about his success.

Highlights from the campaign include:

  • 49 press cuttings from titles across the UK
  • Hits in some of the Scotland’s most widely read national titles including The Times, I, The Scotsman, The Herald, Metro (Scotland) and the Daily Record
  • Key regional print coverage in titles including the Midlothian Advertiser and the Glasgow Evening Times
  • Online coverage on sites such as glasgowlive.co.uk and fifetoday.co.uk

At Holyrood PR we ensure that every story, like this one issued on behalf of our client Bield, successfully reaches the right readership. You can read the original press release here.

If you’d like to learn how our storytelling skills could help your business, simply get in touch on 0131 561 2244 or by using the handy form below:

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Catriona Conway-Mortimer, account executive with Holyrood PR in Edinburgh, Scotland

Catriona Conway-Mortimer

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