Recognising Finalists Earns Podium Worthy Coverage

by Chris Fairbairn

Wednesday, November 16th, 2016

Inaugural Awards Ceremony Streams into the Press thanks to Scottish Tech PR experts


We are proud to be helping our client the Scottish Business Resilience Centre as it hosts the upcoming inaugural Scottish Cyber Awards.

Understanding the difficulties that can arise telling awards-ceremony stories, we knew we had to think clever to ensure widespread coverage ahead of the event itself.
So when we learned of the successful finalists, we prepared a broad press release, as well as breaking down and dividing a separate story for each region represented.


The impact of this was exceptional. By keeping the story as relevant as possible, to as many media outlets as possible, we delivered the below:
– Created opportunities to see for a potential audience of more than 160,000
– Reached Scotland’s most influential local press, including Glasgow Evening Times, Edinburgh Evening News and The Courier
– Geographically broad coverage in Stirling News, The Stirling Gazette and The Perthshire Advertiser
– Coverage in print and online in The National
– Tech and business press mentions in: FutureScot, ScotlandB2B and Scottish Business News Network
Keep up to date with our campaign as the awards progress – and make sure to check back to see who wins.

Is your tech sector brand in need of a boost?

The SBRC has seen a significant growth in public awareness through its work with our agency. We’d love to speak to you about your business.
Get in touch with one of our Scottish tech PR experts by using the form below of by calling us on 0131 561 2244:

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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