Major Media Coverage Drives European Championship Forward

by Stuart Milne

Wednesday, July 12th, 2017

Winners pic overlaid with press cuttings by Scottish PR Agency

Our Scottish PR Agency Cards Coverage from the Country’s Biggest Sources

THE TENTH anniversary of the Europe’s biggest golfing tournament promised from the very start to provide a plethora of interesting stories and this gala event didn’t disappoint.

The U.S. Kids Golf European Championship saw hundreds of children from every corner of the globe flock to Scotland to play some of its most historic courses and face-off in some thrilling action.

We took a multi-faceted approach to this campaign, hitting local media and specialist titles as well as some of the world’s most renowned print outlets and Scotland’s two biggest broadcasters.

Teeing Off

Stepping onto the first tee in the right mind-frame is vitally important for golfers of every age and ability, so getting off on the right foot was key to our campaign.

We set up local and Scotland-wide coverage centring on a record field in the prestigious contests tenth year.

The East Lothian Courier, The Scotsman and the Edinburgh Evening News got the story out to potential spectators and golf fans across the country and closer to home.

Not content with this stellar line-up we were able to land showpiece broadcast hits with STV and the BBC.

BBC Radio Scotland’s ‘Newsdrive’ conducted an interview with the tournament organisers while STV News rounded off the pre-play media.


How did we whip up this media storm? Take a look at the initial story that got tongues wagging


Pretty Greens

The European Championship has become a fixture of East Lothian since it first came to these parts 10 years ago and has played an important role with the community.

We kept the good-will coming with a release outlining the amazing contribution players and their families make to the economy of this beautiful part of the world.


Take a look at the tailored press release that helped boost the tournaments profile yet further


Holing out 

During the week of the tournament we put on our story-spotting plus-fours and golf spikes and searched the fairways for interesting media-worthy nuggets.

Holes-in-one, course records and stunning shots abounded and set us up for some exciting hits in the East Lothian Courier, the Dublin Gazette and the Scottish Daily Mail.


We’re a multi-media agency and writing and relations are only a part of our strategy. Take a peak at some of the tournament’s user generated video as we caught up with some of the competitors


And the Winner is…

A friendly competition did not lack for fantastic play and we were on hand to ensure incredible coverage on both sides of the border for the UK based winners.

A whole host of hits in all corners of England and Scotland followed bringing the U.S. Kids Golf brand to an ever increasing audience.

Across the tournament and its run-up we gained U.S. Kids Golf:

  • 1,294,000 opportunities to see across all articles, interviews and videos
  • Radio time on the BBC – possibly the world’s most trusted broadcaster
  • A feature on Scotland’s biggest dedicated television channel, STV
  • 22 pieces of coverage in vital sources for the tournament
  • Media attention in England and Ireland as well as closer to home – spreading the brand name
  • Pieces in the local area in the East Lothian Courier and Edinburgh Evening News helping generate 
  • Picture captions in the Times in the UK and Ireland drawing attention to the human aspect of the story

Could your business benefit from coverage driven by our Scottish PR Agency?

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