Sell-Out Success as City Centre Homes Exceed Expectations

by Chris Fairbairn

Friday, October 27th, 2017

Scottish PR agency tells story of homebuilder's success at Ten Brunswick Road, EdinburghAN UPMARKET Edinburgh development has been the subject of intense buyer demand – with all apartments sold more than three months ahead of schedule.

First launched in October 2015 with a phased build, the popularity of Ten Brunswick Road adds to CALA Homes (East)’s recent run of hugely popular urban developments.

The Edinburgh headquartered firm is looking to this recent success – along with past developments at Leith’s Albert Dock and Trinity Park, to provide further inspiration for the creation of future projects in city settings.

Philip Hogg, Sales and Marketing Director at CALA Homes (East), said: “The properties at Ten Brunswick Road have exceeded even our most positive forecasts.

“In terms of location, Edinburgh continues to prove a major draw. Add to that the build quality of these homes along with bespoke and innovative design and we have a recipe that we will be replicating at future sites.

“Our teams are proving that they can deliver real engineering ingenuity to build bespoke homes on derelict inner-city brownfield sites – and it is great that these new homes are being met with huge buyer demand.

“As a developer we’re still primarily associated with larger detached homes outside of city centre settings; however that perception is beginning to change as we complete popular city centre projects also.”

CALA Homes is currently on-site at The Crescent at Donaldson’s College, building a collection of what are set to become some of Edinburgh’s most luxurious apartments.

Situated at one of the most iconic Edinburgh sites in the historic New Town, the properties look out over classic architecture while enjoying luxurious modern interiors.

Elsewhere, proposals are being progressed to transform a long-disused site opposite Leith’s Ocean Terminal, known as Waterfront Plaza, creating a community of 388 homes along with vibrant commercial units and a public realm.

Philip added: “While many buyers are likely to be disappointed at missing out on Ten Brunswick Road, we have a pipeline of truly unique city centre developments that between them will appeal to a very wide range of families and professionals.”


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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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