CALA team’s charitable work in Cambodia gains positive press with our Scottish PR agency
WHEN three employees from our client CALA Homes took part in a Big Build project in Cambodia – to help provide housing for locals – we were keen to celebrate their exploits with the public.
We took the main story – and created two further localised versions to reach the hometown press of two of the team.
Highlights included:
– A big article in the Edinburgh Evening News
– Further local coverage in print and online in The Falkirk Herald and in The Linlithgow Gazette.
– An article on lifestyle magazine Scottish Field, a key audience for CALA Homes – plus further trade coverage.
– A total reach of more than 57,638
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