Big Build Strengthens Foundations in the Media
Tuesday, January 16th, 2018
on behalf of CALA Homes
CALA team’s charitable work in Cambodia gains positive press with our Scottish PR agency
WHEN three employees from our client CALA Homes took part in a Big Build project in Cambodia – to help provide housing for locals – we were keen to celebrate their exploits with the public.
We took the main story – and created two further localised versions to reach the hometown press of two of the team.
– A big article in the Edinburgh Evening News
– Further local coverage in print and online in The Falkirk Herald and in The Linlithgow Gazette.
– An article on lifestyle magazine Scottish Field, a key audience for CALA Homes – plus further trade coverage.
– A total reach of more than 57,638
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