Bield Builds On Success With Property Coverage
Monday, June 19th, 2017
on behalf of Bield Housing And Care
Investment from Bield Gives Our Scottish PR Agency the Tools to Craft Outstanding Coverage
MAKING the most of what you’ve got plays a key role in managing your media presence and Bield’s bumper investments in its housing earned well-deserved coverage in local press and across the industry.
First off, a £119,000 investment in their Restondene property in Livingston gained plaudits from the press as Bield updated its development and made improvements.
Next, The Walled Gardens in St Andrews made the most of its stunning setting and exceptional design to earn four nominations at the Scottish Home Awards – one of the country’s biggest housing awards events.
We took these stories and crafted releases to show off the best of Bield’s work and generate interest in the press who reach its core demographics.
The two stories combined to create a total of:
- Six pieces of media coverage in local and care press
- Press attention from the Motherwell Times
- A reach of 11,000 people in Bield’s core demographics
- Piece is the Care Home Environment, SFHA and Scottish Housing News
The media coverage generated by Bield’s investment and successes meant we could position the organisation, once agin, in front of those who are most effected and interested in their fantastic services.
Every month we secure bumper coverage in a range of titles, from nationals and regionals to specialist and industry magazines – turning the everyday at Bield into something to be proud of.
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