A bonnie haul of headlines for Bell Ingram’s Royal island sale

by Laura Berry

Tuesday, July 9th, 2013

Land and property has landed some superb media coverage for handling the sale of an island linked to Bonnie Prince Charlie

Scottish PR photography Island of Wiay Ariel View Bell Ingram

Scottish PR experts at Edinburgh PR agency secure some great media success for Bell Ingram.

Wiay near Benbecula was once a hide out for the Young Pretender after he saw his Jacobite uprising crushed at the Battle of Culloden.

Now it is being sold through Bell Ingram – and the story captured the imagination of the biggest newspapers in Scotland.

After first featuring in Scotland on Sunday, the story of how Charles Edward Stuart hid from English forces on the deserted island was followed up by the Daily Mail, the Express and The Herald.

The Scottish Daily Mail is a media powerhouse, selling around 100,000 copies a day, while the newspaper’s website is now the most viewed in the world.

Arch rival The Express sells 55,000 copies a day in Scotland and gave the story a full page show, also including a number of pictures.

As Scotland’s biggest-selling broadsheet, The Herald is renowned as a quality newspaper and sells close to 50,000 copies every day.

The festival of coverage was achieved for Bell Ingram with help from PR experts at Holyrood Partnerhsip and you can read the original media release by clicking here.

Hebridean hideaway with a historic role earns PR success for Bell Ingram

An uninhabited island which was once a refuge for the fugitive Bonnie Prince Charlie has earned major headlines after being put up for sale.

The Young Pretender hid out on the isle of Wiay after his Jacobite uprising was crushed at the Battle of Culloden.

Now the English owners of the island are selling it through respected land and property agency, Bell Ingram.

Spotting the historic importance of the location, Bell Ingram asked Holyrood PR to help tell the story to the media.

That resulted in a major item of coverage in Scotland’s biggest selling Sunday broadsheet, Scotland on Sunday.

Mark Mitchell, head of selling agents Bell Ingram, was extensively quoted in the article, which also delved deep in to the important period of Scottish history.

You can read the full report at the Scotland on Sunday website – and you can also read the full story from Bell Ingram by clicking here.

Could your business benefit from media exposure like this? Then get in touch with our team of Scottish PR experts

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