Scottish Media Tune Into World’s Largest Pipe Band Competition

by Vickie Henry

Friday, March 13th, 2015

Award winning Edinburgh PR Agency Proves the Versatility of the Pipes and Drums at World’s Largest School Piping Competition

09 MAR The Herald PAGE 2 CROPOn the 8th of March more than 400 pupils from over 100 schools across Scotland flocked to Edinburgh’s Broughton High School and Fettes College to take part in the Scottish Schools Pipe Band Championships.

With the competition now in its third year, the committee behind The Championships hope that it will encourage more Scottish schools to include piping and drumming tuition on the school curriculum.

Armed with 7 different categories, the innovative ‘freestyle’ category seemed to be the most popular as competition organisers had to cap entries due to time restraints on the day.

The freestyle category allows bands to play a song of their choice alongside other musical instruments. This year the freestyle category saw bands playing everything from traditional songs such as Slan Leat to modern music such as Coldplay.

Thanks to our award-winning PR agency Holyrood Partnership, we managed to help spread the word of the competition’s success in some of Scotland’s largest newspapers. 09 MAR The Metro UK PAGE 11 CROP

These included The Edinburgh Evening News, Daily Record, The Herald and The Times, who all featured our Championships story alongside some quirky images of pipers and drummers on the day.

This story was picked up also by the Press and Journal which has a circulation of 60,292 and a readership of 158,003.

Other categories in the competition included the likes of the Juvenile, Novice Juvenile, Debut, Junior A and B and the Quartets.

09 MAR The Times PAGE 6 CROPHolyrood Partnership has been working with The Championships over the last few years to share their success stories with national and local press.

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Junior account executive at Scottish PR agency Holyrood Partnership

Private: Vickie Henry

Vickie Henry is a part of the expert PR team at the award-winning Holyrood Partnership, public relations agency in Edinburgh, Scotland.
The PR agency works with businesses across Scotland.
As well as providing media relations, crisis communications, Holyrood Partnership also offers PR photography, affordable video for businesses, social media services and strategic content delivery for businesses.

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