Sales team expansion amplified by food and drink PR experts
SCOTLAND’S favourite ice cream brand whipped up a media sensation with the announcement of its expanding sales team across.
To meet growing demand for it’s delicious ice cream south of the border and beyond, Mackie’s of Scotland expanded its sales team with three new starts strengthening the team.
Adding over 25 years of combined experience, and with some impressive achievements already under their belt, the announcement of Mackie’s new sales team led by Will Dixon went down a treat in the media.
Impressive results include:
- 31 items of coverage
- 511,134 opportunities to see
- Features in leading trade publications including: The Grocer, Farming Life, Food Manufacture
- Fantastic local coverage: P&J, Grampian Online, Courier, Warrington Guardian, Warrington Worldwide
Mackie’s strategic expansion is a pivotal step to tap into the English market, making its iconic Scottish ice cream more accessible nationwide. This initiative reflects Mackie’s ambition to replicate its Scottish success story in new regions.
Our PR experts carefully crafted an exciting story, incorporating key messages that spotlighted Mackie’s new Head of Sales and the expanding team’s expertise.
Read the full story for yourself:
Looking for food and drink PR experts to help your story cut through the noise?
Our award-winning Scottish PR agency has a team of savvy food and drink PR experts, who know exactly how to get your business into the front of the eyes of the right audiences.
Simply give us a call on 0131 561 2244 or take a few minutes to fill in the form below, and one of our team members will get straight back to you
Contact Form.
