Focused social media strategy delivers instant success thanks to digital PR experts
FOR A specialist housing provider that helps older people to live independently, it is vital its properties do not sit empty for prolonged periods.
When Bield need to address a problem with a number of such “void” properties across four of its development, it turned to our digital PR experts for help in reaching the right audience.
Our highly-skilled team delivered a cracking social media campaign that blew away metrics and delivered clearly measurable business objectives. Those included:
- A development filled all four of its voids
- 73 shares across social media platforms
- 1,054 engagements
- 8,822 potential audience reach
- Tangible results in bringing new customers to developments
We delivered these results by working closely with Bield to establish its pain points, what had been tried before and what success would look like.
Through eye-catching graphics, carefully curated key messages and an understanding of social media algorithms, our team made sure each post was optimised to deliver maximum results, ultimately leading to one of the developments filling all of its vacant properties.
We quickly got started on the task and prepared a short-term strategy. We created four vibrant, high-quality visuals and motion graphics, accompanied by captions with key messages about the benefits of each development.
We also prepared an execution plan detailing when each post would go out and how it would be optimised to deliver maximum results.
Those organic posts gained a lot of attention on social media, resulting in one of the developments managing to fill all of its vacant spaces.
This outcome is especially significant since the success came from organic social media posting – showing how by successfully targeting the right audience, with focused key messaging, can give our clients the results they deserve.
Would you like our digital PR team to help you achieve similar successes?
Getting in touch couldn’t be easier. Phone us on 0131 561 2244 or take a few seconds to fill and submit the simple form below and we’ll get straight back to you:Contact Form