Pioneering education programme secures widespread media acclaim with Scottish PR experts

A LEADING Scottish dental provider has gained significant media attention for a commitment to retain and foster a new generation of talent in the industry.

Scottish Dental Care is setting new standards in the dental profession with the launch of Pathways, an innovative education programme aimed at empowering young dentists and addressing Scotland’s growing dental workforce challenges.

The programme was unveiled as a solution to bridge the gap between university training and independent practice, offering comprehensive support to early-career dentists.

With modules covering clinical techniques, mental wellbeing, and financial planning, Pathways is designed to prepare young professionals for the complexities of modern dentistry. The aim is to support and retain newly qualified dentists while also ensuring an excellent quality of care across Scotland.

With the support of award-winning PR experts, the initiative has already garnered remarkable attention:

• 37 items of coverage across national, local, and trade publications
• Over 846,000 opportunities to see, including a standout opinion article in The Herald
• Recognition in key industry platforms for its proactive approach to talent development.

Holyrood PR were able to gain recognition of the programme by strategically crafting targeted messages that appealed to both specialist and wider communities.

Coverage was gained in national and local publications by leveraging public interest in the quality of dental care across Scotland amidst national staff shortages. In trade publications, tailored messaging highlighted the support for young talent and attention to staff wellbeing.

Using compelling narratives and strong media relationships, the PR experts were able to gain attention across a variety of media for the landmark programme.

The success reflects Scottish Dental Care’s commitment to the profession’s future and its offering to dentists and dental staff, providing sector-leading training and support.

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