Scottish business community let down by poor Internet connectivity

by Chris Fairbairn

Monday, May 25th, 2015

Scots business leaders feel broadband is inferior to rest of the UK and affects growth and productivity

Pr in EdinburghAn online poll of IT decision makers from Scottish businesses has highlighted a potential threat to the country’s economy.

A majority of respondents surveyed (52%) feel the country’s broadband is worse than in other parts of the UK. This is despite 61% of IT decision makers citing improved Internet connectivity as key in supporting economic growth.

Commissioned by CityFibre, the poll found 92% of respondents view the quality and speed of internet connectivity as being important to the success of their company.

When asked about businesses in Scotland in general, improved internet connectivity was the most commonly cited driver behind economic and business growth (61%), this ranks higher than a reduced rate of tax (48%), improved national and international transport links (59% and 37% respectively) and increased housing construction (23%).

Gigabit City

These findings coincide with an event next week to mark the official launch of Edinburgh as a Gigabit City after which businesses will be able to sign up to receive ultra-fast internet services through a 150km pure fibre network.

The survey uncovers some alarming results from businesses across Scotland’s central regions*. In the central belt for example 40% of respondents said they have regular concerns about poor internet having a negative impact on their company.

65% of Scottish businesses surveyed said insufficient Internet would cause a drop in office productivity, while 42% said it would affect their ability to grow and 69% said their customer service standards would suffer as a result. Worryingly, many companies (47%) felt that poor Internet would adversely affect their decision to invest in new technology such as cloud services.

Most concerns could be addressed by the introduction of modern, digital fibre network services, according to the poll. For instance, 44% of respondents believe revenues will increase, while 55% and 68% believe cost efficiency and productivity would improve respectively should gigabit speed internet become commonplace.

Fast and reliable 

Commenting on the findings, which were released to coincide with the official launch of Edinburgh as a Gigabit City, CityFibre’s city development manager, James McClafferty, said: “Fast, reliable broadband connectivity is vital in modern business. The fact that 61% of the IT decision makers we polled in Scotland agree and yet over half (52%) of them rate their current service as substandard should be a real concern.

“Scotland and Edinburgh in particular is a vital part of the UK economy. It is a powerhouse of important industries like financial services and a solid backbone of important small businesses. All of these firms – large or small need cutting edge technology in order to carry out their day-to-day business. More importantly they need the network infrastructure to support it.

“Through our plans to build one of the largest, most modern fibre networks in the world in Edinburgh, CityFibre is dedicated to ensuring the city and the country is digitally future proofed for decades to come. We would encourage all business in Edinburgh to join our Gigabit revolution and sign up to be amongst the first to benefit from these services.”

Richard Nicol, CEO of Commsworld, CityFibre’s partner in Scotland added: “The digital advances in Scotland over the past 5-10 years have been phenomenal and the amount of new digital businesses appearing that are helping to grow the economy is fantastic.

“However, without the proper infrastructure there will always be a limit to what can be achieved and at some point capacity will become a huge issue. These IT decision makers are the first people who will start to see these limitations being reached and that is reflected in their responses.

Game Changer

“What CityFibre are bringing to Edinburgh is a game changer that future proofs the city for decades to come and offers the chance for substantial economic growth as well as a host of other business and social benefits.”

On completion, the Edinburgh fibre network will span 150km – 50km of which will serve Edinburgh city centre. Together, CityFibre and Commsworld will ensure that as many as possible of the 7000 businesses within reach of the network will benefit. The network will be built based on CityFibre’s ‘Well Planned City’ model which accommodates current and future capacity requirements from the business community, public sector, mobile operators and datacentre providers.

An official event to mark the launch and the start of a pre-registration campaign is taking place next week at the Apex International Hotel and will be attended by key Edinburgh business and council representatives.

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is a PR account manager with award-winning public relations agency Holyrood Partnership. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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