Scotland’s walking charity enjoys a bumper month of PR coverage success

by Cameron Ward

Wednesday, August 12th, 2020

Public relations experts help walking charity achieve coverage south of the border in a PR success story

PR photography showing Scotland's walking charity receive extensive coverage from across the UK in the month of July in a charity PR success story.

SCOTLAND’S walking charity reel in success from across the UK after the month of July saw Paths for All receive extensive coverage throughout a variety of mediums.

Holyrood PR contributed to the walking charities success by helping them share several stories with the media across print and digital platforms. One such success in relation to  DJ and presenter Edith Bowman who referenced Paths for All’s #MindToWalk campaign in a recent interview which received coverage in the Birmingham Mail and the Belfast Telegraph.

An extract of her interview read:

“I recently voiced a walking meditation podcast called Mind To Walk (pathsforall.org.uk). The idea is that you listen to a meditation while you’re walking, so you can really engage with what’s going on around you.”

Edith Bowman took part in the campaign by lending her voice to the meditation podcast. This follows on from the commitment made by 27 of Scotland’s most influential public and third sector organisations to embrace the societal attitudes towards walking post lockdown. Championed by Paths for All, the ‘Walk Back Better’ initiative has seen organisations come together to compile a plan to help encourage more people to walk as well as improve accessibility in towns and cities by widening pavements and reducing speed limits. Read the story here.

Furthermore, the walking charities first ever lockdown Step Count Challenge has proved to be a massive hit. Over 4000 furloughed and home workers took part in the challenge with over 90% of participants saying the test helped them cope better with the Covid-19 pandemic. Read the story here.

Graphic of stats showing Scotland's walking charity receive extensive coverage from across the UK in the month of July in a charity PR success story.

The month’s highlights include:

  • Edith Bowman’s follow-up acknowledgment to the Paths for All #MindToWalk campaign in an interview which was featured in the Birmingham Mail and the Belfast Telegraph
  • Coverage across a variety of different mediums such as print, social and broadcast media
  • Paths for All had a total reach of 87,082 in July

Paths for All is Scotland’s national walking charity. They are a partnership of organisations committed to promoting walking for health and the development of multi-use path networks in Scotland.

Paths for All’s aim is to significantly increase the number of people who choose to walk in Scotland – whether that’s leisure walking or active-choice walking to work, school or shops. They want to create a happier, healthier Scotland, where increased physical activity improves quality of life and well-being for all.

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    Cameron Ward

    Account Executive, Cameron Ward, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

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