Food and Drink PR experts secure exceptional sector-leading coverage for Mackie’s rebrand

TRADE coverage can be a wild west. Yet sharp shooters in the know set their sights on the industry titles that carry the most clout and influence. 

For Mackie’s of Scotland there is one title that stands above them all – and that is industry bible, The Grocer. What makes it so desirable is the simple fact that it is the must-read title for a profession that decides what we eat: supermarket buyers.

Reaching the men and women who decided what will appear on the shelves can be make or break for a product. All of which means that while consumer-facing coverage in national titles, (something we deliver for Mackie’s on a weekly basis) is great – it pales into significance to a feature in The Grocer.

Since it is one of the UK’s biggest and most influential specialist trade titles and boasts a roster of discerning writers, getting coverage in the title is easier said than done. Most food and drink brands have their sights set on The Grocer and it is incredibly selective about the stories it covers.

Recent weeks have seen us home in on the title. We’ve been delighted to secure coverage in the hallowed magazine – alongside further influential coverage in The Scottish Grocer – an entirely unconnected but still important title focusing on the market north of the border.

We secured impressive coverage from this pair of exclusive titles which included:

• More than 72,964 opportunities to see in print, online and social media
• A major feature in the printed pages of The Grocer magazine
• Exceptional coverage on The Grocer website 
• A powerful mention on The Grocer’s Instagram channel
• A full-page chocolate editorial in The Scottish Grocer

These results maximised coverage in two of the most successful specialist coverages, putting both Mackie’s and its products in front of a large audience, and into view of the industry hierarchy and outlets around the country.

You can read the coverage here and here.

To find out more about Mackie’s and its products visit: https://www.mackies.co.uk/

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