Every day’s a school day for the team at our Edinburgh public relations agency

by Scott Douglas

Monday, March 23rd, 2015

We love learning and every day we feed the hungry minds of our team of Scottish PR experts

Public relations experts continually invest to develop staffYOUR most valuable asset is your mind. What do you put into yours?

All of us knows the western world is on the verge of an obesity crisis because of our junk food diet and sedentary lifestyles. That underlines the importance of eating healthily and exercising regularly.

But it’s just as vital to feed your brain and keep it active to avoid developing a flabby mind. That’s why every day is a school day at our award-winning Edinburgh public relations agency.

Why is this important to your business?

Would you rather put your precious reputation into the hands of a mental couch potato – or someone with the active mind of a budding brain athlete? More importantly, since mental flabbiness is a lot more difficult to spot than a physical pot belly, how can you tell if the PR people you are working with come up to scratch?

If you are using, choosing or changing PR agency, benchmarking your in house PR team or running your own business and working hard to polish your reputation here is one simple tip: Check out the continuous professional development credentials of whoever you are working with.

Trend Spotting, Creative Thinking and Problem Solving in public relations

Team meeting at Holyrood PRAt our Scottish PR agency we already know how a commitment to ongoing learning brings benefits to our clients – because we are ahead of trends, creative in our thinking and adept at problem solving.

Stop us if you’ve heard this before. Everyone says they are committed to continuous professional development (CPD), don’t they?  Well we thought we’d share some of the evidence to show that the expert public relations team at Holyrood PR in Edinburgh practices what it preaches.


doors to choose between like picking an award winning pr agencyWe are committed to the development of our staff. This ensures they are continually learning, growing and improving. For our clients this means our team is always delivering the highest standards of work.

Scottish PR agency staff undertake continuous professional development (CPD)

We practice what we preach. Our staff regularly find themselves completing the Chartered Institute of Public Relation’s CPD programme. This is something that should be shouted about, especially when only 800 other PR practitioners have done so.

Melissa, staff at Scottish PR agency, Holyrood PR and her CPD certificate

Our staff have even found that taking on CPD was not only interesting and hugely beneficial but has seen them break age old habits towards learning. After getting the necessary points for the programme they continued to use the resource to learn, improve and grow.

Find out how your business could benefit from our PR expertise

We’d love to help your business find out the amazing benefits that come with a successful public relations campaign.

You can call us on 0131 561 2244 or fill in the simple form below and we’ll get straight back to you.

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Scott Douglas, of public relations agency Holyrood PR in Scotland

Scott Douglas

Scott Douglas is the co-founder of the multi award-winning Holyrood Partnership, renowned public relations agency in Edinburgh, Scotland.
As well as providing expert PR services in Scotland and the UK, the former journalist heads a team which offers a host of other professional media services.
Those include crisis management PR, photography for business PR, affordable business video, social media campaigns and strategic content planning and delivery for businesses of all sizes.

View Scott's Profile

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