SBRC secures sizable tech PR coverage in November

by Kelly Horn

Tuesday, December 17th, 2019

Success spreads far and wide for the Scottish Business Resilience Centre

Tech PR coverage for the Scottish Business Resilience Centre

OUR CLIENT, the Scottish Business Resilience Centre (SBRC), has a reputation for keeping Scotland’s business communities safe.

In November, we worked with SBRC to raise awareness of two stories:

  1. Their new Business Resilience Guide specifically for small-to-medium enterprises and startups, which covers every concern from fire safety and GDPR to trafficking and cybersecurity
  2. A warning for Black Friday bargain-hunters about too-good-to-be-true deals, as unsuspecting shoppers become targets for criminals looking to offload counterfeit goods for a profit

We shared the Business Resilience Guide with tech, business and national press, and achieved widespread coverage.

Some highlights included:

  • Coverage in The Scotsman and The Evening News
  • Online coverage in Insider, The Edinburgh Reporter and Perthshire Magazine
  • Local and regional coverage in the Mearns Leader, Buchan Observer, Milngavie and Bearsden Herald
  • Newsletter coverage in Insider directly to more than 12,000 inboxes
  • Total opportunities to see of 148,682

We shared the Black Friday warning with national, regional and local press, and achieved an array of coverage across the country, including:

  • Online coverage in The North Edinburgh News, The Orcadian and Strathspey and Badenoch Herald
  • Regional and local coverage in the Fife and Kinross Extra, Arran Banner and Barrhead News
  • Total opportunities to see of more than 50,000

The coverage generated plays a crucial role in maintaining SBRC’s position as an authority in the Scottish business community, as well as continuing to develop links between the SBRC and local communities across the country.

You can read the SME Guide press release here, and the Black Friday announcement here.

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elly Horn of Edinburgh PR agency, Holyrood PR

Kelly Horn

Senior Account Executive, Kelly Horn, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

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