Scottish Business Resilience Centre experience boosts thanks to Tech PR

by Melissa Craib

Thursday, December 29th, 2016

Warnings of fake online shopping vouchers resulted in a supermarket sweep of coverage.

SBRC Voucher Tech PR

ONLINE safety is increasingly important across the festive period with everyone trying their best to make the pennies last.

So when supermarket chain Aldi announced that its customers were being targeted by hoax vouchers, we positioned our client, the Scottish Business Resilience Centre (SBRC) as the cyber security thought leader by issuing a public service announcement.

Using our story spotting skills we helped the SBRC urge online shoppers to be exercise increased caution and to identify the supermarket vouchers appearing on social media as fraudulent.

Sharing the key tips and tricks for staying safe online from the digital experts at the Scottish Business Resilience Centre was key. Read the original press release regarding the hoax Aldi vouchers in this link.

Getting the tips for safety online during the festive period shared was highly important to our client and therefore our team.

Read our Tech PR success story:

  • A staggering 41 items of media coverage – 189,215 opportunities to see
  • Key national coverage with The National and The Evening Express sharing the story in print.
  • Amazing pick up from several regional titles such as the Edinburgh Evening News, The Southern Reporter, and the Linlithgow Gazette publishing the story online.
  • Further regional coverage in print in the Perthshire Advertiser, Hawick News, and the Rutherglen Reformer.
  • Two radio stations, Kingdom fm and Central fm, shared the story on their websites accessing readers that may not frequent typical news outlets.

Do you have a business that wants to experience tech PR success?

If you want to share the stories of your business, get in touch with our award winning agency.

We believe stories are at the heart of every business – and if told in an engaging way to the right people help businesses to be more profitable.


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