SBRC Warning of Snapchat Security Flaw Captures Coverage with Tech PR

by Chris Fairbairn

Thursday, February 1st, 2018

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Skilful Tech PR Spreads Warning from Ethical Hacker

Tech PR snapchat maps warning from SBRC

ONLINE safety is a concern for all of us as the world becomes increasingly interconnected. Therefore, when a cyber security industry expert at the Scottish Business Resilience Centre (SBRC) speaks up, we are keen to share their message far and wide.

Their Chief Ethical Hacker, Gerry Grant, warns of the risks associated with the Snapchat ‘Live Maps’ feature, that can publish your exact location to everyone on your friend list when opted in.

Every time a Snap Map user opens Snapchat on their phone, their location on the map is updated. This poses safety issues which could be acted on by a range of criminals, from potential burglars through to paedophiles and stalkers.

 

Read the original press release which received all this great coverage here

 

Highlighting this worrying issue and giving advice, we were able to spread this story to titles across the country.

All in all we were able to secure:

  • Stories in 7 popular regional publications as well as online reporting
  • More than 153,800 opportunities to see the SBRC 
  • The story ran across the country, from Carluke to Ellon
  • Coverage in print and online on with The Dumbarton Reporter
  • Features in the well circulated Motherwell Times, Kirkintilloch Herald and Alloa Advertiser

A coverage haul like this can make a real difference – ensuring your story is heard and key messages delivered. With the SBRC tasked with delivering large parts of the Scottish Government’s cyber strategy, this coverage helps it deliver on its important commitments to keeping Scotland safe.

CAN OUR TEAM OF TECH PR EXPERTS HELP PUSH YOUR MESSAGE TO THE WORLD?

Call 0131 561 2244 or fill out the form below to find out more:

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is a PR account manager with award-winning public relations agency Holyrood Partnership. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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