SBRC Warning of Snapchat Security Flaw Captures Coverage with Tech PR

by Chris Fairbairn

Thursday, February 1st, 2018

Skilful Tech PR Spreads Warning from Ethical Hacker

Tech PR snapchat maps warning from SBRC

ONLINE safety is a concern for all of us as the world becomes increasingly interconnected. Therefore, when a cyber security industry expert at the Scottish Business Resilience Centre (SBRC) speaks up, we are keen to share their message far and wide.

Their Chief Ethical Hacker, Gerry Grant, warns of the risks associated with the Snapchat ‘Live Maps’ feature, that can publish your exact location to everyone on your friend list when opted in. Every time a Snap Map user opens Snapchat on their phone, their location on the map is updated. This poses safety issues which could be acted on by a range of criminals, from potential burglars through to paedophiles and stalkers.

Highlighting this worrying issue and giving advice, we were able to spread this story to titles across the country, securing extensive coverage which included:

  • Stories in 7 popular regional publications as well as online reporting
  • More than 153,800 opportunities to see the SBRC’s key messages 
  • The story ran across the country, from Carluke to Ellon
  • Coverage in print and online on with The Dumbarton Reporter
  • Features in the well circulated Motherwell Times, Kirkintilloch Herald and Alloa Advertiser

Tech PR story as SBRC offers cyber security guidanceFor full details of the potential risk to users of  Snapchat maps, read the original press release, involving SBRC’s ethical hacking team, which generated this extensive coverage


 

A coverage haul like this can make a real difference – ensuring your story is heard and key messages delivered.

Since SBRC tasked with delivering large parts of the Scottish Government’s cyber strategy, this coverage helps it deliver on its important commitments to keeping Scotland safe.

CAN OUR TEAM OF TECH PR EXPERTS HELP PUSH YOUR MESSAGE TO THE WORLD?

Call 0131 561 2244 or fill out the form below to find out more:

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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