Scottish PR sees SBRC secure serious coverage of ATM scam warning

by Kelly Horn

Wednesday, January 15th, 2020

Scottish Business Resilience Centre reaches all four corners of Scotland

Scottish PR success montage for SBRC Christmas scam

OUR client, the Scottish Business Resilience Centre, works year-round to advise Scottish businesses and consumers about different scams.

With millions of pounds worth of cash being withdrawn from ATMs in the run up to Christmas, we took the opportunity to warn Scottish shoppers about the latest ATM scams, with advice from SBRC’s cyber and scam experts.

We packaged SBRC’s advice into a story, took some creative photographs, and planned a strategic media rollout across Scotland.

With a careful regional roll-out of location-specific advice, we secured 62 pieces of coverage over two months.

Highlights included:

  • National coverage in The Scotsman
  • Local and regional coverage in Linlithgow Gazette, North Edinburgh News, Motherwell Times
  • Social media features reaching over 55,000 users
  • Online coverage on Glasgow Live, Edinburgh Evening News and The Daily Record
  • Total opportunities to see: 689,879

Spreading these warnings far and wide across Scotland not only helps keep Scotland’s businesses and consumers safe, it also helps to cement SBRC’s reputation and role in keeping Scotland a secure place to conduct business.

You can read the original press release here.

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elly Horn of Edinburgh PR agency, Holyrood PR

Kelly Horn

Senior Account Executive, Kelly Horn, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

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