SBRC Headline Appointment makes Headline news
Sunday, November 15th, 2015
on behalf of Scottish Business Resilience Centre
AXA Insurance Chief joins board – and our Edinburgh PR agency ensures SBRC’s skillbase expansion is well publicised
The Scottish Business Resilience Centre made an impressive appointment as they added to their team working tirelessly towards its aim of creating a secure environment for Scottish Business to flourish in.
Recruiting Douglas Barnett, AXA Head of Customer Risk Management as a non-executive Director is intended to bring the centre closer to the insurance industry, offering Scottish businesses invaluable advice.
The Scotsman featured the move as the headline move in its highly regarded weekly appointments section.
For the SBRC this type of coverage is crucial, as it gets straight to the core of the people and businesses they are looking to help. The Scotsman then posted the story on its influential new website, ensuring further reach to that important business audience.
In addition to this, the key business websites, Daily Business and Scottish Business News Network published online to ensure that Mr Barnett’s appointment could not be missed by the business community .
This Far-reaching and varied coverage was achieved as part of the Edinburgh based PR agency’s ongoing effort to increase exposure for the Centre and continues the success which has been enjoyed.
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