Rousing medley of PR photos for school piping competition
Saturday, November 1st, 2014
Powerful PR photography is crucial for businesses, with the right images making a dramatic impact on success. As part of our PICTURE PERFECT series of posts, our award winning public relations agency explains how quality pictures drive media coverage, website success and social media buzz.
Clever photographs convinced bagpipe lovers to join the piping and drumming revival
THE Scottish Schools Pipe Band Championships (SSPBC) had one clear objective to match its motto – Every school needs a pipe band.
Music-loving organisers launched the championships to encourage schools across the country to continue Scotland’s tradition of playing the bagpipes and drums. For the competition in 2014, it was recognised extensive media coverage would be needed to drive the significant rise in entrant numbers hoped for.
So we conceived, organised and delivered the photo opportunity which was to prove the defining moment of the campaign (see the short video, below).
Pics of smiling kids from a tough Govan school being trained by big-hearted professionals from the world-beating Police Scotland Pipe Band graced media locally and nationally.
A follow-up picture opportunity on the day of the competiton featured those same excited kids arriving for their first ever piping competition experience. This time they were wearing their full Highland regalia and were pictured jumping for joy.
As well as earning valuable media coverage for the fledgling competition, the pictures were shared widely across social media by members of the piping fraternity, helping build and maintain positive buzz for the event.
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