Skyrora becomes first space firm to land agreement with a UK space spaceport
After the Edinburgh space firm, Skyrora, struck a deal with SaxaVord Spaceport on the island of Unst to launch rockets from UK soil as early as next year, our tech PR experts went into overdrive to secure an eye-watering amount of coverage.
Located in the most northerly point of Great Britain, news of the multi-launch deal sent shockwaves throughout the country and earmarked Skyrora as the major player in space exploration and ingenuity.
Our team collaborated with PR teams from SaxaVord to maximise coverage across a variety of different mediums and platforms, while also giving advice and providing strong recommendations on how best to approach the media with this earth-shattering story.
With our teams know how and expertise, the story went stratospheric and achieved the following results:
- 29,847,848 opportunities to see
- 228 items of coverage across national, regional, specialist, business and local outlets
- Featured on broadcast programmes such as BBC breakfast, BBC World News, BBC Radio Scotland, BBC Radio Shetland and Times Radio
- Secured coverage across print, newsletter, online and social media including outlets such as the BBC, ITV, The Times, The Sun, Sky News, Daily Mail and the Daily Mirror
Our PR team helped to assist Skyrora with their release and guided them in the distribution plan. We sent over the release to the Press Association to enable maximum chances of coverage success.
We responded to a variety of media enquiries and set up broadcast interviews in TV and radio which was featured notably on multiple platforms across the BBC.
Through this expansive rollout and our knowledge of press within certain sectors the story dominated the space industry agenda throughout the foreseeable month and firmly planted Skyrora as a key player in the emerging UK sector.
To read the full release, click here.
Learn more about Skyrora by visiting www.skyrora.com
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