Riding Charity’s Bumper Donation Gallops to Media Success

by Chris Fairbairn

Monday, October 23rd, 2017

Generous housebuilder’s £20,000 Grant is Stablemates with the press – thanks to Scottish PR agency

23 OCT CALA RDA Scottish PR agency
WHEN a client offers a donation in the region of £20,000 it is naturally big news – a great moment for them and the beneficiary. 
However it doesn’t always tempt the press, which is so used to receiving countless press releases about corporate good deeds.
So we helped CALA make sure it- and the Ravelrig Riding for the Disabled Association got the plaudits they deserved. First, we arranged a photoshoot to get attractive and press friendly images.
Then we drafted a tempting and engaging press release – using our media nous to pitch it successfully, achieving the following highlights:
– Two separate features in the Edinburgh Evening News, in both the main news section AND the community news round-up
– Hyperlocal coverage in the popular Currie and Balerno News
– Coverage in two of the UK’s most respected charitable and disability issues specialist news-sites, UK Fundraising and Posability Magazine
– All-important trade coverage in Scottish Construction Now and Housebuilder and Property Developer
Ensuring we reached both the C&B News and two features in the Edinburgh Evening News helps us get to most of the local news consumers in an area of utmost importance to CALA.
Trade coverage makes sure CALA’s good work is known throughout the industry, while reaching charity and disability press helps get the story and the Ravelrig RDA to a wide and relevant audience.

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is a PR account manager with award-winning public relations agency Holyrood Partnership. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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