Retail Envy Will Be Cured Thanks To Primark Opening, Says Evening News
Friday, August 27th, 2010
on behalf of Primark Edinburgh
Primark Planning Win Earns Fashion Giant Excellent PR in Scotland
The biggest selling newspaper in Scotland’s capital city has sent a resounding welcome message to fashion retailer Primark after the fashion giant’s new store was approved.
Primark will open a 75,000 sq ft store in Princes Street, its 18th outlet in Scotland, but first in the capital.
Because of the size and sensitive location of the store, the proposal went through an exhausitve public consultation and planning process.
However, it was given the go-aheat by a sub-committee of the city’s planning authority – news that was greeted positively by the local media.
In a two page spread in the Evening News – which sells 45,000 copies in the city every day – carried the headline: “Retail giant Primark set to make its mark on the capital”.
The article went on: “When city planners this week ended years of retail envy by approving a planning bid to open Scotland’s 18th Primark store, on Princes Street, a conspicuous void in Edinburgh’s commercial brandscape was filled.
“But news of Primark’s arrival is not just a coup for snappy dressers. It is a feather in the cap of the council’s bid to revitalise Edinburgh’s most famous thoroughfare and represents a major boost to its “string of pearls” masterplan for Princes Street, first mooted in 2007 as a way of ensuring a joined-up approach to future development.”
The coverage is part of the positive media reaction to the store which was achieved with help from public relations experts at Holyrood PR PR in Scotland.
Holyrood PR also assisted Primark with stakeholder engagement and its extensive public consultatioin exercise.