Relax, smile and learn to love the camera – while your PR agency does the hard work

by Chris Fairbairn

Wednesday, December 3rd, 2014

Capture the essence of your business with powerful PR photography

Edinburgh PR Agency piecing together the PR in essential business guidePublic relations means different things to different businesses, so our helpful guide explains the separate parts of the PR services jigsaw – in this post we explore PR photography. Which element of public relations could you use to energise sales, convince and convert customers or motivate staff?


PR photography from public relations  agency Holyrood PR in Edinburgh, ScotlandWHETHER on the TV news or in films and dramas we’ve all seen what a media scrum looks like – with ranks of jostling photographers clamouring for attention while flashlights pop furiously.

But that’s a million miles away from the reality of real PR photo shoot and there are few things as powerful, effective and able to deliver such value for money – and it can be a lot of fun.

If you have a launch event, you’re celebrating a new appointment, marking a business milestone or enjoying praise from satisfied clients or customers, the effects will always be more powerful with accompanying images.

As well as helping your stories to appear in the most trusted and influential news and media outlets that exposure allied with quality photography will also help your business to earn welcome levels of interest across social media.

So what exactly is involved in creating a hit with PR photography?

Dont forget to check out our other guides on the different parts of the PR services jigsaw:

LONG TERM PR – Keep your business profile in rude health by looking after it with a sustained PR campaign

PR PROJECTS – Give your business a short, sharp, shock – through the power of a one-off project

SOCIAL MEDIA – How social media was turned into a tasty business appetiser by our Scottish PR agency

LAUNCH EVENT PR –  Got a big launch to deliver? Ensure lift off by adding the rocket fuel of a PR campaign

A quality public relations agency  like Holyrood PR in Edinburgh works with clients to identify photo opportunities, particularly those where the skills of a professional photographer will make the biggest difference.

Edinburgh PR agency and care home residents enjoy performance from stars of West end MusicalSometimes this will involve setting up a photo call where numerous photographers and TV cameras will be invited along. In the hands of PR experts, this will be a smooth and well-organised process, carefully-planned in advance so that the location, lighting, timing and picture subjects are all as good as possible.

Everyone involved will be fully and carefully briefed on what they are to do and when – while the public relations specialists will help the photographers to get exactly what they need for their publication, website or channel.

On other occasions, the best solution may be to hire the services of just a single, reputable photographer – one who knows the kind images favoured by the news sites you hope to appear in.

Both careful planning and expert knowledge of the media are essential to make sure everything and everyone is optimised well in advance to get the best possible results.

This is a skill which really comes to the fore when photo opportunities are arranged at short notice. For instance, in December 2014 the cast of hit musical Wicked made an appearance – at short notice – in a care home run by our client, Bupa. The residents of the home were treated to a series of songs performed for them.

We invited along the media, while also commissioning a photographer to take images to be used by Bupa and by those news outlets unable to attend. The results were impressive.

As well as achieving coverage in the Evening News, the website and national news site Deadline News, the pics also appeared in influential local newspapers the Arbroath Herald and the Southern Reporter as well as in a number of specialist care-related titles.

Online video of the event also appeared online, including on the Evening News website, where it wash shared more than 40 times attracting more than 400 Likes. It was a similar story on the Bupa website and Facebook pages, where the photos attracted more than 800 views with plentiful Likes and shares.

Find out how our public relations agency can help with PR photos and other PR services

Essential business guide to public relations photography from Holyrood PR in EdinburghTo see real examples of how PR photography has benefitted a range of very different clients, check out PICTURE PERFECT – our essential business guide to the power of photography.

You’ll find short and interesting videos, real life results for businesses much like your and links to galleries that show how pictures can be used, reused and used again to deliver fantastic value.

We’re a chatty bunch here at Holyrood PR and we’d love to discuss ways that our PR services could bring measurable benefits to your business. You can get us on 0131 561 2244 or just fill in the simple form below and we’ll get straight back to you:

Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

View Chris's Profile

Related Posts

So how can we help?

Make an impact with PR photography

Make an impact with PR photography

Find out more

Every story can be told better with pictures. Discover our affordable, high-impact photo packages.

Benefit from business video

Benefit from business video


Find out how affordable video can bring a host of benefits to your business.

If you have any comments or questions, please contact us.


Keep ahead of your opposition by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
Email address
First Name
Last Name