Relax and rest easy – new client gets pampered by our PR agency
Monday, March 23rd, 2015
on behalf of Project Work and Other Clients
No taking it easy for our team of PR experts as we deliver a flurry for FIOR
CUCUMBER slices on the eyes, kale smoothies and a caffeine purge.
We’d have been forgiven for a wee bit of detox and relaxation following what has been a huge fortnight for our Edinburgh PR Agency.
Not only did we achieve some spectacular coverage for our clients, we won yet another national Gold award for our work with Banks Renewables, at a glitzy ceremony in Manchester.
Alas, the spa lifestyle is not the Holyrood way. Instead we amped up on the storytelling, fuelled up on Costco’s finest Arabica and unleashed our formidable public relations skills for our newest client, FIOR.
Still, it meant that at least someone got to relax – the team at FIOR were able to confidently kick back and take it easy, safe in the knowledge their precious business reputation was being taken care of by assured professionals.
Read on to find out what we delivered for them.
Most definitely not FIOR your eyes only…
FIOR is headed-up by two of Scotland’s most experienced emergency services experts, a senior ex-police officer and former fire service chief. They draw on huge expertise to provide crisis planning and major incident response training to businesses and public organisations.
They wanted to celebrate success after securing a prestigious training contract with drinks giant Edrington. That contract win was built on the success of FIOR’s ongoing fire safety and incident management training being delivered across Edrington’s Scottish distilleries operation.
After impressive careers in the frontline of Scotland’s blue light services, the FIOR team didn’t need the kind of public relations experts prone to the Zen lifestyle – rather they wanted to work with an always-on PR agency with a sense of urgency, dynamism and a thirst for results.
Naturally they found their way to working with Holyrood PR in Edinburgh – and the results were as impressively fast and effective as dialling 999. You can read our original release here.
Using the deal with Edrington as a news hook, we steered the story into the business pages of Glasgow-based broadsheet The Herald. With a circulation of 40,000, it reaches almost 120,000 print readers every day – and many more online.
Those readers include business leaders, decision makers and other influencers, it represented a fantastic first piece of coverage for Stirling-based FIOR.
Quick to follow on from the initial success the issue was targeted at key business titles, homing in on the movers and shakers within the business world, key press for a business to business operator like FIOR.
Later in the week and it was excellent local paper coverage in the Stirling Observer that sealed an impressive start to the campaign for the crisis management and incident response specialists.
The paper was eager to showcase the work of former police chief in the area Joe Holden who had worked on some extremely emotive and important cases.
Want to find out what our Edinburgh PR Agency can do for your firm?
If you are feeling inspired following our heavyweight coverage for brand new client FIOR, please get in touch by calling 0131 561 2238 or contacting us by filling out the contact form.
Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.View Chris's Profile
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