Top Coverage Is Just the Ticket for Red61
Tuesday, December 8th, 2015
on behalf of Project Work and Other Clients
We’ve put ticketing software firm, Red61, well and truly on the media map by delivering phenomenal coverage as part of a low-budget mini PR campaign.
The story got brilliant coverage in the likes of The Scotsman, Herald and the Daily Record as well as online in various business sites and the BBC.
Now, we’ve delivered even more great coverage for Red61 by telling the story of how a £572,000
investment by Venture Capital firm Par Equity would allow them to implement an aggressive growth strategy as it looks to continue winning new clients in the UK and around the world.
And the release didn’t just manage to get online coverage it made its way into print as well, appearing in the National and the Herald.
Using our knowledge on circulations and online readerships we estimate that all this glorious coverage offered a staggering 3,124,623 opportunities to see and an
Advertising Value Equivalent (AVE) of £7354.62.
So how much did this two story mini campaign cost our client? Surely it must have costed thousands?
No, we delivered all this for under £1,000 – seriously good value for money!
Find out how our Scottish public relations agency can help your business, whether on a project basis or as your trusted PR partner
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Private: Brian Lewis
Brian Lewis is part of the expert PR team at Holyrood Partnership, a multi award-winnning Scottish public relations agency, which offers media relations, social media, photography, video, crisis management and PR in Edinburgh.View Private:'s Profile