Top Coverage Is Just the Ticket for Red61 – thanks to Scottish tech PR agency

by Brian Lewis

Tuesday, December 8th, 2015

Ticketing software firm Red61 becomes the headline act, with help from our tech PR experts

Top Coverage Is Just the Ticket for Red61


WHEN ticketing software experts Red61 enjoyed a summer of success, Holyrood PR was on hand to make sure its story reached a massive audience.

We helped the innovative tech start-up to enjoy a double dose of headlines – first when it racked up record Edinburgh Festival Fringe ticket sales, then a short time later when it landed investment funding.

Across the pair of stories, we helped Red61 to reach a massive audience of its own – including business leaders, concert goers and venue organisers. That coverage included:

  • At least 22 significant items of media coverage
  • National coverage in titles, such as, The Scotsman, The Herald, Daily Record and The National.
  • Prime coverage in key business publications, such as Business Quarterly, Daily Business Group and Scottish Business News.
  • Specialist coverage in The Stage and Standout magazines
  • A combined total reach across the two stories of 11,614,121 readers.

Our first story told how Red61 had been at the heart of the hugely successful 2015 Edinburgh Festival Fringe – the world’s biggest arts event which takes over the Scottish capital every August.

We told how the company’s ‘VIA’ Ticketing System handled astronomic ticket sales of 2.3 million for the Fringe, which also helped the firm’s own revenues exceed £1million for the first time – earning a string of positive headlines in influential media outlets.

Following that milestone, Red61 continued to go from strength to strength, by securing £572,000 in funding from respected Edinburgh Venture Capital firm, Par Equity.

Again, we rolled out that success story to the media – and again a string of top-notch news outlets reported this latest chapter in Red61’s growth story.

As well as being jammed with powerful and positive key messages about the company, its founders and its ambitions for the future, each of these stories put Red61s name in front of influencers and business leaders of the kind who invest in ticketing solutions for major venues.

You can read the original release on Red61’s Fringe Festival boost here, and on its equity funding here.

Our tech PR experts could be just the ticket to help your business reach new heights

Isn’t it time you treated your business to the kind of outstanding PR that will put the name of your company, your products or your services on the lips of countless potential clients or customers?

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    Public relations account director with Scottish public relations agency, Holyrood PR in Edinburgh

    Private: Brian Lewis

    Brian Lewis is part of the expert PR team at Holyrood PR, a multi award-winnning Scottish public relations agency, which offers media relations, social media, photography, video, crisis management and PR in Edinburgh.

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