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Top Coverage Is Just the Ticket for Red61

by Brian Lewis

Tuesday, December 8th, 2015

We’ve put ticketing software firm, Red61, well and truly on the media map by delivering phenomenal coverage as part of a low-budget mini PR campaign.

25 NOV The National PG26 CROP BLUR

Back in September we told how the firm had helped the world’s largest 24 NOV Dailyrecord.co.uk EDITarts festival, The Edinburgh Festival Fringe reach record ticket sales of 2.3 million.

The story got brilliant coverage in the likes of The Scotsman, Herald and the Daily Record as well as online in various business sites and the BBC.

Now, we’ve delivered even more great coverage for Red61 by telling the story of how a £572,000
investment by Venture Capital firm Par Equity would allow them to implement an aggressive growth strategy as it looks to continue winning new clients in the UK 24 NOV The Herald PG24 CROP BLURand around the world.

We put our award-winning PR skills to the test and managed to get the best 23 NOV Scotsman.com EDITstory possible from chief exec Tony Davey.

The coverage flooded in faster than storm Desmond with The Scotsman, The HeraldDailyrecord.co.uk and Dailybusinessgroup.co.uk, all carrying the story.

And the release didn’t just manage to get online coverage it made its way into print as well, appearing in the National and the Herald.

Using our knowledge on circulations and online readerships we estimate that all this glorious coverage offered a staggering 3,124,623 opportunities to see and an

Advertising Value Equivalent (AVE) of £7354.62.

So how much did this two story mini campaign cost our client? Surely it must have costed thousands?

No, we delivered all this for under £1,000 – seriously good value for money!


You can see the press release we put together for Red61 – here.


Find out how our Scottish public relations agency can help your business, whether on a project basis or as your trusted PR partner

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Public relations account director with Scottish public relations agency, Holyrood PR in Edinburgh

Private: Brian Lewis

Brian Lewis is part of the expert PR team at Holyrood Partnership, a multi award-winnning Scottish public relations agency, which offers media relations, social media, photography, video, crisis management and PR in Edinburgh.

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