Deft digital PR strategy sees carers reap the rewards of social success

LEADING dementia care experts have been reaping the rewards of social success thanks to our team of digital PR experts.

Cramond Residence, one of Scotland’s most luxurious care homes has seen a record number of people reached thanks to a carefully curated social plan.

Our award-winning team carefully created a content plan which covered a range of high-quality graphics, informative social posts, and striking imagery to help its social channels reach new heights.

In just seven months we delivered:

•  Widened Facebook reach with 142,963 accounts now seeing content from Cramond Residence, an increase of 722% since April
• Grown impressions by 758% with 195,739 more views
• Increased engagement, with 7,190 more active users interacting with posts through clicks, likes, comments and shares

With exceptional care and luxury accommodations, we wanted to extend the welcoming environment that Cramond Residence is renowned for to its social channels.

Our priority was building a Facebook community where prospective and current families could connect, have questions answered, and gain insights into life inside the residence.

By ensuring our strategy reflected the incredible community at Cramond Residence, we were able to achieve fantastic results while highlighting the care home’s position as the best in the industry.

Cramond Residence is divided into nine individual homes, each named after an area of Edinburgh, fostering a sense of community and camaraderie among residents.

With private dining and living rooms in each home, socialising and forming lasting connections are a natural part of life at Cramond Residence.

To learn more about Cramond Residence, please visit – https://cramondresidence.co.uk/

Looking for digital PR experts to help your story cut through the noise?

Our award-winning Scottish PR agency has a team of savvy digital PR experts, who know exactly how to get your business into the front of the eyes of the right audiences.

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