Scottish ice cream’s sweet success proves a hit thanks to powerful Food and Drink PR

A COMBINATION of glorious spring sunshine and strategic distribution chains delivered a milestone sales month for Mackie’s of Scotland – and our Food and Drink PR experts ensured the standout moment didn’t melt away unnoticed. Rather, it landed impactful coverage across the UK’s top media outlets.

Following an unseasonably warm April, the fifth-generation Aberdeenshire dairy farm achieved its highest ever monthly ice cream sales, with more than 1.56 million litres sold – outpacing even the UK’s hottest June on record.

With distribution gains for Raspberry Ripple in Sainsbury’s and Traditional 2L tubs now in more Tesco and Morrisons stores, Mackie’s visibility soared just in time for an ice cream-friendly heatwave.

This provided the perfect media hook to highlight Mackie’s family-run values, its status as Scotland’s best-selling premium ice cream, and its remarkable sustainability credentials, all resulting its wind and solar energy powered farm.

Here are the results:

• 29 items of coverage.
• Over 1.7 million opportunities to see.
• Featured in key national and trade publications including The Scotsman, Larder Magazine, Yahoo! News and Insider Media.
• A front-page splash in the Press & Journal

The media outreach focused on the feel-good, seasonal appeal of Mackie’s success while reinforcing the broader business achievements and family legacy behind the figures.

We highlighted the impressive sales figures as a signal of continued growth, consumer trust, and enduring demand for quality Scottish produce, while supporting the brand’s expansion into more UK households and new supermarket shelves.

Mackie’s has built a strong reputation through its commitment to local ingredients, renewable energy, and indulgent products – and our campaign captured all these facets, sparking interest from key journalists and trade titles alike.

Read the full story here:

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