Reboot, Restore and Revitalise your business – with refreshed PR services

by Scott Douglas

Monday, January 5th, 2015

An essential at-a-glance guide on how to squeeze maximum value from your PR agency

Our essential business guide to added value PR servicesTHERE’S always a real vitality and freshness to starting a new year.

It’s a time for clearing out old stuff that’s no longer any use. For rebooting, restoring and revitalising.

So here’s our guide to refreshing your PR – an at-a-glance guide on how to reboot, restore and revitalise your public relations.

It’s your chance to benchmark your existing service provider and to make sure you are getting maximum value for your money.  Or if you’re considering using PR for the first time, it will give you a vital and timesaving head start on what to look for.

Smart business people like you want points of differentiation. They want to know there is something outstanding, noteworthy and genuinely impressive about the PR experts you engage with.

At Holyrood PR we’re proud to have many unique qualities – each delivering extra value to our clients. So do yourself a favour and check out these five ways we can help make your PR better:


Scottish PR agency Holyrood PR in Edinburgh gives every client a free online newsroomPART 1 – Does your current PR agency offer a free online newsroom – an entire online hub dedicated to you? Each of our clients enjoy a Google friendly outpost on the web, delivering extra SEO value as well as valuable traffic. Check out what that looks like, including an interactive fly through.


 

PR videoPART 2 – How cool would it be if every major PR success for your business was featured in a two minute video round-up that you could share with staff, customers and on social media? It’s not a dream – and we can tell you where to get it for *free*.


 

PR photography of Scottish bank notesPART 3 – Would you fill your shopping trolley without any idea of the cost? Or agree to getting your car serviced without knowing the price tag? Thought not. Yet at least 60 major Scottish PR agencies fail to publish their rates on their website. So which PR people are up front about the costs?


How tomeasure the success of public relationsPART 4 – For PR professionals, getting headlines is the easiest (and most fun) part of the job. Yet the really important part – measuring how PR affects your bottom line – is difficult (and less fun). It’s so hard that few PR agencies do it well. Only one PR agency in Scotland has a CIPR award for measurement.


An example of the PR newsletter from Scottish PR agency Holyrood PR in EdinburghPART 5 – getting you exposure in newspapers, radio, TV and online, including social media is a pretty good starting point when it comes to PR. But is your PR agency also delivering your best success stories to the email inbox of thousands of potential customers and business influencers?


We hope you find this guide helpful and that it may inspire you to get use PR services for your business – or to squeeze more from your ongoing PR efforts.

Find out how our outstanding public relations agency can benefit your business

If you would like to find out more about Holyrood PR, our award-winning public relations agency in Edinburgh, we’d be delighted to explain how our range of PR services could deliver value to you and prove beneficial for your business.

We’re a chatty bunch, so  don’t hesitate to contact us on 0131 561 2244 or fill in the form below and we will get right back to you:

Your Name (required)

Your Email (required)

Subject

Your Message

Please leave this field empty.

Scott Douglas, of public relations agency Holyrood PR in Scotland

Scott Douglas

Scott Douglas is the co-founder of the multi award-winning Holyrood Partnership, renowned public relations agency in Edinburgh, Scotland.
As well as providing expert PR services in Scotland and the UK, the former journalist heads a team which offers a host of other professional media services.
Those include crisis management PR, photography for business PR, affordable business video, social media campaigns and strategic content planning and delivery for businesses of all sizes.

View Scott's Profile

Related Posts

So how can we help?

Make an impact with PR photography

Make an impact with PR photography

Find out more

Every story can be told better with pictures. Discover our affordable, high-impact photo packages.

Benefit from business video

Benefit from business video

Action!

Find out how affordable video can bring a host of benefits to your business.

If you have any comments or questions, please contact us.

GET ON THE PRIORITY LIST

Keep ahead of your oppositions by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
Email address
First Name
Last Name